Translation on Advertisement

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1、TranslationonAdvertisement论广告翻译AbstractAstheworldisgettingincreasinglyglobalized,globaladvertisementshavepenetratedintoeverycornerofourlives.Properadvertisementtranslationplaysakeyroleinconveyingthemeaningoftheoriginaladvertisement.Astheproductofculture,advertisements,whichdirectlyreflectthecloserel

2、ationshipbetweenlanguageandculture,demonstratethedifferencesamongthecountriesinthefieldoflanguageexpressionstyle,sociallife,value.Thereforetogainafullyunderstandingofthecultureinfluenceonadvertisementtranslationisprerequisitetoachievesuccessfultranslation.Thepaperpresentsthelinguisticandsocialbackgr

3、oundfactorsinfluencingadvertisementtranslation.Basedontheanalysisofdifferentculture,thepaperprovidesreaderswithadvertisementstranslationmethodsandanalyzesproblemsinadvertisementtranslationKeywords　advertisementtranslationcultureinfluencetranslationmethodstranslationproblems摘要随着全球化的发展，全球性的广告已经渗透到了我们生

4、活的每个角落，成功的广告翻译在传达原广告精髓的过程中起着决定性的作用。广告是文化的产物，体现了语言与文化的密切关系，展现了不同国家在语言表现形式、生活方式、价值观的方面上的差异。因此，充分掌握广告翻译指向国的文化是做好广告翻译的先决条件。本论文展现了语言与文化层面上影响广告翻译的因素，就此提出相应的翻译策略与译者应注意的广告翻译误区。关键词　广告翻译文化影响翻译策略翻译误区17Contents1.Introduction……………………………………………………………………………………..32.TheCultureInfluenceonAdvertisementTranslation………………

5、…………………...……..32.1LinguisticDifferencesReflectedinAdvertisement…………………………………..…...52.1.1MinorClauseversusSubject+VerborVerbCenterStructure…………………...….52.1.2ImplicitChineseversusStraightforwardEnglish…………………………………......62.1.3LanguagePreference…………………………………………………………………..62.2SocialBackgroundReflectedin

6、AdvertisementLanguage…………………………..........72.2.1SocialTradition………………………………………………………………………..72.2.2HistoryBackground…………………………………………………………………...83TechniquesUsedinAdvertisementTranslation………………………………………………...83.1Employmentoflinguisticdevices…………………………………………………………..93.1.1RhetoricDevices……………………………………………

7、………………………….93.1.2Complywithlinguisticcharacteristicsoftargetlanguage……………………….…...113.2UtilizingtheEffectiveAdvertisementoftheTargetCulture……………………………....113.3BeCreativeinReproducing………………………………………………