The Use of Personal Pronouns in Advertisements and Its Implications 英语专业毕业论文

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1、TheUseofPersonalPronounsinAdvertisementsandItsImplicationsAcknowledgmentsIwouldliketoexpressmysincerethankstoProfessorforhisguidanceandencouragements.ItisthankstohisadvicethatIchosetoworkonthistopic.Ifithadnotbeenforhisconstanthelpandpatience,Iwouldnothavebeenabletofinishm

2、ythesis.MythanksalsogotomyroommatesandfriendswhohavediscussedwithmeandsupportedmewhenIwaswritingthisthesis.22AbstractThisresearchexaminestheuseofpersonalpronounsinadvertisinglanguagefrommajorUSnewsmagazinesfromtheviewpointofsocialcontext.Studiesinthepasthavetendedtoconcent

3、rateprimarilyongrammatical,textualandrhetoricalaspectswhilemostofthetimeignoringthesocialaspect.DatacollectedfrommajorUSnewsmagazinesareanalyzed.Advertisementsaredividedaccordingtotheproductsadvertised.Personalpronounsintheseadvertisementsarefurthercategorizedbytheirnature

4、suchasthepersontheyareofandthecasetheyarein.Theresultfromthedataanalysisindicatesthatthereisadiscrepancyinthefrequencyofdifferentpersonalpronounsinadvertisinglanguage.Differentkindsofproductshowdifferentfrequencyintheuseofpersonalpronounsingeneralandinparticular.Itisindica

5、tedthatpluralformsofpersonalpronounsareusedmoreoftenthantheirsingularcounterparts.Boththecategoriesofthepersonalpronounsandthekindofadvertisementsaffecttheuseofpersonalpronouns.22TableofContentsAcknowledgementsiiAbstractiiiTableofContentsivListofTablesvIntroduction1PartOne

6、LiteratureReview11.1Overview11.2Problemswithpreviousstudies3PartTwoMethodology42.1Researchquestions42.2DataCollection4PartThreeResultsandDiscussion63.1Personalpronounsusedinmagazineadvertising63.2Theuseofpronounsindifferenttypesofadvertisements73.3Theconditionofdifferentpr

7、onounsusedindifferenttypesofadvertisementsseparately9PartFourConclusion12References14Appendix151.DatafromTime,November7,2005_______________________________152.DatafromTime,December5,2005________________________________173.DatafromU.S.New&WorldReport,October10,2005_________

8、_______194.DatafromU.S.New&WorldReport,October24,2005________________205.DatafromNewsweek