欢迎来到天天文库
浏览记录
ID:230337
大小:433.00 KB
页数:26页
时间:2017-07-11
《The Use of Personal Pronouns in Advertisements and Its Implications 英语专业毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TheUseofPersonalPronounsinAdvertisementsandItsImplicationsAcknowledgmentsIwouldliketoexpressmysincerethankstoProfessorforhisguidanceandencouragements.ItisthankstohisadvicethatIchosetoworkonthistopic.Ifithadnotbeenforhisconstanthelpandpatience,Iwouldnothavebeenabletofinishm
2、ythesis.MythanksalsogotomyroommatesandfriendswhohavediscussedwithmeandsupportedmewhenIwaswritingthisthesis.22AbstractThisresearchexaminestheuseofpersonalpronounsinadvertisinglanguagefrommajorUSnewsmagazinesfromtheviewpointofsocialcontext.Studiesinthepasthavetendedtoconcent
3、rateprimarilyongrammatical,textualandrhetoricalaspectswhilemostofthetimeignoringthesocialaspect.DatacollectedfrommajorUSnewsmagazinesareanalyzed.Advertisementsaredividedaccordingtotheproductsadvertised.Personalpronounsintheseadvertisementsarefurthercategorizedbytheirnature
4、suchasthepersontheyareofandthecasetheyarein.Theresultfromthedataanalysisindicatesthatthereisadiscrepancyinthefrequencyofdifferentpersonalpronounsinadvertisinglanguage.Differentkindsofproductshowdifferentfrequencyintheuseofpersonalpronounsingeneralandinparticular.Itisindica
5、tedthatpluralformsofpersonalpronounsareusedmoreoftenthantheirsingularcounterparts.Boththecategoriesofthepersonalpronounsandthekindofadvertisementsaffecttheuseofpersonalpronouns.22TableofContentsAcknowledgementsiiAbstractiiiTableofContentsivListofTablesvIntroduction1PartOne
6、LiteratureReview11.1Overview11.2Problemswithpreviousstudies3PartTwoMethodology42.1Researchquestions42.2DataCollection4PartThreeResultsandDiscussion63.1Personalpronounsusedinmagazineadvertising63.2Theuseofpronounsindifferenttypesofadvertisements73.3Theconditionofdifferentpr
7、onounsusedindifferenttypesofadvertisementsseparately9PartFourConclusion12References14Appendix151.DatafromTime,November7,2005_______________________________152.DatafromTime,December5,2005________________________________173.DatafromU.S.New&WorldReport,October10,2005_________
8、_______194.DatafromU.S.New&WorldReport,October24,2005________________205.DatafromNewsweek
此文档下载收益归作者所有