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《The manifestation of culture in advertisement 英语毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、第11页ThemanifestationofcultureinadvertisementⅠIntroductionAdvertisementisakindofartthatcanstimulatepeople’sdesireofbuying.Itisamainpartinthestrategyofcorporateimage,andabridgethatlinesthemarketsofmanycountriesintheworld.So,whentheconsumersbuytheforeignproductsfortheiradvertisements,theymayacce
2、pttheforeignculturemoreorlessatthesametime;Onthecontrary,itisunavoidabletousetheforeignculturemoreorlesswhilemakinginternationaladvertisement.Nowadays,inthefaceofvaried,multifarious,ubiquitousandall-pervasiveadvertisementinthesociety,youmayhaverealizedyourlifestylehavealreadyinfluencedbyadver
3、tisementdeeply,especiallyyourbehavior,dressstyle,dietandinterests,etc.Theadvertisementhasalreadybecomeanindispensablepartinmodernlife;evenitsgreatinfluenceonpeople’slifeandthemoralconceptabouttheachievement.Whyistheresoenormousinfluenceintheadvertisement?Theansweris:Culture!Sothroughtheanalys
4、isofmanifestationofcultureincurrentadvertisement,andtheinfluenceofcultureinadvertisement,thisarticleistoreflectthemanifestationofcultureintheadvertisement.ⅡAnalyzingtheManifestationofCultureinthePresentAds.2.1ManifestationofculturebetweenwesternandChineselocalproductsads.Themannersandcustomsa
5、rethecollectionofculturaltraditions,thebehaviortendencyandthesocialprevailingcustom,whichareformedinthelonghistoryofanation.TheyoftenhaveabigdifferenceonthepeopleofChineseandwesterncountries.Chinesenationthinkinthewayofintuitionthought,andwesternnationislogicalthinking.ThereflectionofChinesei
6、ntuitionthoughtisthatChinesenationhastheoverallstandardidea.原创英语毕业论文请咨询QQ2537717352.1.1ManifestationofChineseunanimousthatisdifferentfromwesterncultureinad.ItmanifestedinmanyaspectsofChinesepeople’sdailylife,likeChinesename第11页withsurnameinfrontandthegivennamebehind.IntheChineseadvertisement,
7、thekindmanifestationisalsoquiteobvious.Everybodymusthavehaddeepimpressiononthetelevisionadvertisementof“孔府家酒”withWangJi（theactressintheplay”personfromBeijinginNewYork”）,whowasthespokeswomenfor“孔府家酒”!TheTVadvertisingstartswithLiuHuan’ssong:“Su
