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ID:233420
大小:73.50 KB
页数:9页
时间:2017-07-11
《English-Chinese Advertisement Culture and Translation 英语专业毕业论文 (2)》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、English-ChineseAdvertisementCultureandTranslationAbstractAdvertisementisnotonlyaneconomicactivity,butalsoaculturalcommunication.InChina,theauthoritativedefinitionofadvertisementistheAdvertisementLawofthePeople’sRepublicofChina.“Advertisement”refersto“Anycommercialadvertisement,whichpassesc
2、ertainmediaorforms,directlyorindirectlyintroducingtheircommoditiesbeingsoldorservicesbeingprovided”.Advertisementcultureincludesthecultureofgoodsandthecultureofmarket.Theadvertisementisapropagandaformwhichisthesalesofcommodityofcross-nationandcross-culture.Thetranslatorisinaimportantpositi
3、ontoapplyadvertisementlanguages.Atthesametime,theyconfrontanykindsofdifficulties,becauseofthedifferentcultureandlanguageofdifferentcounties.Inevidence,thetranslationoftheadvertisementisdifferentfromtheotherstylistics.Thetranslatorshouldhaveuniversalknowledgeincludinglanguage,cultureofsocie
4、ty,folkway,aesthetics,psychics,economicsandadvertisement’sprinciple.Atthesametime,thetranslatorsalsoadoptnewstrategieswhentheytranslate.KeyWordsAdvertisement;cross-cultural;communication;differences;strategy;摘 要广告活动不仅是一种的经济活动,还是一种文化交流。在中国,广告的权威性定义是指中华人民共和国的广告法。广告指的是通过特定的媒体或者其他形式来推销产品或提供服务的
5、商业广告,直接或间接的介绍他们的出售产品和提供的服务。广告文化是从属于商业文化的亚文化,自身又包含了商品文化以及营销文化。广告则是跨国界、跨文化的商品营销的宣传形式。中国的国际广告实施过程中,在广告语言的运用方面,翻译工作者起着举足轻重的作用,同时也面临着由于各国文化与语言差异所带来的各种困难。国际广告的翻译显然不同于其它文体的翻译,译者需具备语言、社会文化、民俗、美学、心理学、经济学、广告原理等多方面的知识,翻译时也须采用新的策略。关键词国际广告; 跨文化;交流; 差异; 策略IntroductionChineseeconomyhasalreadyenteredthewo
6、rldmarket.AdvertisementwhichisafundamentalmarketingtoolplaysanimportantroleinChineseeconomy.Anditcontributesmuchtotheentranceofproducts’saleandservicestotheworldmarket.Asaphenomenonofthemarketeconomy,thestudyofadvertisementintheWesthasahistoryofmorethanthirtyyears.Incontrast,thestudyofitin
7、Chinaisstillinitsinfancy.Thoughalotofarticlesandworkshavebeendoneontheresearchofadvertisementtheseyears,theyaresuperficial.Andtheresearchofadvertisementtranslationstillremainsblankexceptforseveralarticlessparklinginjournals.Soitisnecessarytodoastudyinthispersp
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