招商银行08校园招聘英语阅读原题及答案 2

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1、----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方招商银行08校园招聘英语阅读原题及答案Thefactthatsuperiorservicecangenerateacompetitiveadvantageforacompanydoesnotmeanthateveryattemptatimprovingservicewillcreatesuchanadvantage.Investmentsinservice，likethoseinproductionanddistribution，mustbebalance

2、dagainstothertypesofinvestmentsonthebasisofdirect，tangiblebenefitssuchascostreductionandincreasedrevenues.Ifacompanyisalreadyeffectivelyonaparwithitscompetitorsbecauseitprovidesservicethatavoidsadamagingreputationandkeepscustomersfromleavingatanunacceptablerate，theninvestmentinhighers

3、ervicelevelsmaybewasted，sinceserviceisadecidingfactorforcustomersonlyinextremesituations.Thistruthwasnotapparenttomanagersofoneregionalbank，whichfailedtoimproveitscompetitivepositiondespiteitsinvestmentinreducingthetimeacustomerhadtowaitforateller.Thebankmanagersdidnotrecognizetheleve

4、lofcustomerinertiaintheconsumerbankingindustrythatarisesfromtheinconvenienceofswitchingbanks.Nordidtheyanalyzetheirserviceimprovementtodeterminewhetheritwouldattractnewcustomersbyproducinganewstandardofservicethatwouldexcitecustomersorbyprovingdifficultforcompetitorstocopy.Theonlymeri

5、toftheimprovementwasthatitcouldeasilybedescribedtocustomers.　　1.Theprimarypurposeofthepassageisto　　(A)contrastpossibleoutcomesofatypeofbusinessinvestment　　(B)suggestmorecarefulevaluationofatypeofbusinessinvestment　　(C)illustratevariouswaysinwhichatypeofbusinessinvestmentcouldfailtoenh

6、ancerevenues　　(D)tracethegeneralproblemsofacompanytoacertaintypeofbusinessinvestment　　(E)criticizethewayinwhichmanagerstendtoanalyzethecostsandbenefitsofbusinessinvestments　　2.Accordingtothepassage,investmentsinservicearecomparabletoinvestmentsinproductionanddistributionintermsofthe　　

7、(A)tangibilityofthebenefitsthattheytendtoconfer　　(B)increasedrevenuesthattheyultimatelyproduce　　(C)basisonwhichtheyneedtobeweighed　　(D)insufficientanalysisthatmanagersdevotetothem----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最

8、佳的地方