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1、写作佳句及惯用表达Dailylifeneedsadvertisementsbecausethemainfunctionofadvertisingistodisseminateinformationoncommodities,services,culture,employment,studentenrolmentandevenmarriage.日常生活需要广告,因为广告的主要功能是传播有关商品、服务、文化、就业、招生、甚至婚姻方面的信息。Advertisementsprovidethemostdirect,comprehen
2、siveanddetailedinformation.Wegettoknowabouthouseholdgoodsfromadvertisements.Advertisingcanbebeneficialtothecustomersifitistruetoitsclaims.广告提供最直接、全面和详细的信息。我们从广告上了解家用商品。广告如果名副其实,对消费者是有益的。Advertisingcreatesmassmarkets.Withoutadvertisements,manufacturersmayfinditdiff
3、iculttoselltheirproducts.广告可开拓市场。如果没有广告,生产者就可能难以销售他们的产品。Withoutadvertisements,newspapers,commercialradiosandtelevisioncompaniescouldnotsurvive.(如果)没有广告,报社、商业广播电台、电视公司就不能生存。Advertisementsaremisleadingandcheating.Theyarefilledwithfloweryphrasesandemptypromises.广告起误
4、导作用,并具有欺骗性。广告中充满着华丽的词语和空洞的诺言。Fakeadvertisingcheatsconsumersand,insomeseriouscases,threatensgulliblepeople’slives.虚假广告欺骗消费者,而且严重地对轻信广告的人们的生命构成威胁。Advertisersareinconsiderateofthepublic.Whattheycareaboutismakingmoney.广告商不顾大众利益。他们所关心的就是赚钱。Advertisementsarenotbasedon
5、thequalityofthegoods,butontheprinciplethatifonekeepstalkingaboutthesamethinglongenough,eventuallypeoplewillpayattentiontoit.广告的制作并不是根据产品的质量,而是根据这样的原则:一个人只要长时间一直谈论同一东西,最终人们就会去注意它。Advertisingencouragesconsumersto“keepupwiththeJoneses”,namely,itcreatesanacquisitiveso
6、cietyandademandformaterialthings.广告鼓励消费者攀比,换句话说,广告创造出一个贪婪的社会及对物质的需求。Consumersareencouragedbyadvertisementstobuyinsurance(fear);buycosmetics(vanity);andeatmorethannecessary(greed).广告鼓励消费者买保险(恐惧);买化妆品(虚荣);多吃(贪婪)。Admonishyourfriendsinprivate,praisetheminpublic.对朋友私下劝
7、戒,公开表扬。【写作范文】Advertisingiscommonthroughouttheworldasawayoflettingthepublicknowaboutaproduct.Somepeoplefeelthatadvertisingisgenerallyhelpful,whileothersfeelitisoftenharmful.Discussyourideaofgoodandbadeffectsofadvertising,anddecidewhetheryouthinkitisgenerallyhelpfulo
8、rharmful.Usespecificexamplestosupportyourdiscussion.Writeacompositionofabout150wordsonthefollowingtopic:TheGoodandBadEffectsofAdvertisingYouareto