资源描述:
《英语四级写作佳句表达》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、专业四级写作(1)Advertising·广告【写作佳句及惯用表达】Dailylifeneedsadvertisementsbecausethemainfunctionofadvertisingistodisseminateinformationoncommodities,services,culture,employment,studentenrolmentandevenmarriage.日常生活需要广告,因为广告的主要功能是传播有关商品、服务、文化、就业、招生、甚至婚姻方面的信息。Advertisementsprovidethemos
2、tdirect,comprehensiveanddetailedinformation.Wegettoknowabouthouseholdgoodsfromadvertisements.Advertisingcanbebeneficialtothecustomersifitistruetoitsclaims.广告提供最直接、全面和详细的信息。我们从广告上了解家用商品。广告如果名副其实,对消费者是有益的。 Advertisingcreatesmassmarkets.Withoutadvertisements,manufacturersmay
3、finditdifficulttoselltheirproducts.广告可开拓市场。如果没有广告,生产者就可能难以销售他们的产品。Withoutadvertisements,newspapers,commercialradiosandtelevisioncompaniescouldnotsurvive.(如果)没有广告,报社、商业广播电台、电视公司就不能生存。 Advertisementsaremisleadingandcheating.Theyarefilledwithfloweryphrasesandemptypromises.
4、广告起误导作用,并具有欺骗性。广告中充满着华丽的词语和空洞的诺言。Fakeadvertisingcheatsconsumersand,insomeseriouscases,threatensgulliblepeople’slives.虚假广告欺骗消费者,而且严重地对轻信广告的人们的生命构成威胁。Advertisersareinconsiderateofthepublic.Whattheycareaboutismakingmoney.广告商不顾大众利益。他们所关心的就是赚钱。Advertisementsarenotbasedontheq
5、ualityofthegoods,butontheprinciplethatifonekeepstalkingaboutthesamethinglongenough,eventuallypeoplewillpayattentiontoit. 广告的制作并不是根据产品的质量,而是根据这样的原则:一个人只要长时间一直谈论同一东西,最终人们就会去注意它。Advertisingencouragesconsumersto“keepupwiththeJoneses”,namely,itcreatesanacquisitivesocietyandade
6、mandformaterialthings.广告鼓励消费者攀比,换句话说,广告创造出一个贪婪的社会及对物质的需求。Consumersareencouragedbyadvertisementstobuyinsurance(fear);buycosmetics(vanity);andeatmorethannecessary(greed).广告鼓励消费者买保险(恐惧);买化妆品(虚荣);多吃(贪婪)。Admonishyourfriendsinprivate,praisetheminpublic.对朋友私下劝戒,公开表扬。 【写作范文】Adver
7、tisingiscommonthroughouttheworldasawayoflettingthepublicknowaboutaproduct.Somepeoplefeelthatadvertisingisgenerallyhelpful,whileothersfeelitisoftenharmful.Discussyourideaofgoodandbadeffectsofadvertising,anddecidewhetheryouthinkitisgenerallyhelpfulorharmful.Usespecificexampl
8、estosupportyourdiscussion.Writeacompositionofabout150wordsonthefollowingtopic:TheGoodandB