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1、互联网管理方向留学生作业：DiscussestheapplicationoftheLongTail-->由美国克里斯提出的长尾。这是一个新的互联网时代的兴起的理论。“长尾理论是推广的克里斯Anderson在十月2004连线杂志的文章，其中他提到亚马逊，苹果和雅虎！作为企业应用此策略”（Quinion，迈克尔：短语：“长尾巴”）。安德森认为，网络时代是关注时代起着效益。因此，本文将讨论长尾理论是普遍的吗?DiscussestheapplicationoftheLongTailIntroductionTheLongTailproposedbyAmericanChrisAnder
2、son.Itisaneagazinearticle,inentionedAmazon.,AppleandYahoo!asexamplesofbusinessesapplyingthisstrategy”(Quinion,Michael:“TurnsofPhrase:LongTail”).Andersonthinks,theakethediscussion.TheLongTailandTraditionalIndustryTheLongTailisveryinsightfulbutinconvenient,becauseitisanimportantpremise:theco
3、stofunpopularproductsisveryloarketsareapplicable,butforthe99%areasofthemarket,thistheoryisnotapplicable.Thereasonisthatanyentityproductsproductionandstoragecostsarerequired,themarginalcostofmusicisveryloajorityofrealmarginalcostisnotloarketstillfolloilarly,80%oftheproductsaredoomedtolosemo
4、ney.Mostoftheindustryoditysales;thispointe.Onlinebusinessgreatlyenrichestheconsumerchoice,sothattheyostunpopularproducts.Hoodeandfocusonpopularproducts,itelyfrivolous.Becausetherealproductioncostishigher.Therefore,manufacturersandretailersneedtodothingsdifferently.RemendationstotheManufact
5、urerProductManagementNeverchangethefundamentationresourceofhotproductsorthemanagementstrategyoforiginalproductportfolio.Severalpopularproductisstillpromising--mightbebetterthanbefore.Thelongtailtheoryshoediaerareallycanchangethepreviouslyunprofitableproductsintotheprofitableproducts?Itrema
6、instobeseen.Onlinechannelloarketaccessoftheproducts,provingsales;atthesametime,thegapproductsfloodalsotriggeredascramblepetitionofconsumers’attention.Intheconcentrationintensifiedsalestoday,itismoreandmoredifficulttoshotthemarketuchaspossible.Youknow,thesuccessprobabilityoflo-->ngtailprodu
7、ctsisnothigh,evenlessthanmainstreamproducts.Therearealargenumberofproductsinthesalescurveofthetail,buttherequirementsareveryloeansitarketingaphysicalproduct,suchasNetflix'sDVDsorAmazon'sbooks,managersmustagainstthelikelihoodthatitisfits,ifyoutakethisintoconsid
