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1、THELONGTAILWhytheFutureofBusinessIsSellingLessofMoreEnterCHRISANDERSONToAnneCONTENTSAcknowledgmentsvIntroduction11.TheLongTail152.TheRiseandFalloftheHit273.AShortHistoryoftheLongTail414.TheThreeForcesoftheLongTail525.TheNewProducers586.TheNewMarkets857.TheNewTastemaker
2、s988.LongTailEconomics1259.TheShortHead147iv
3、CONTENTS10.TheParadiseofChoice16811.NicheCulture17712.TheInfiniteScreen19213.BeyondEntertainment20114.LongTailRules21715.TheLongTailofMarketing225Coda:Tomorrow’sTail247Epilogue249NotesonSourcesandFurtherReading255Index259Abou
4、ttheAuthorPraiseCreditsCoverCopyrightACKNOWLEDGMENTSThisbookhasbenefitedfromthehelpandcollaborationofliterallythousandsofpeople,thankstotherelativelyopenprocessofhavingitstartasawidelyreadarticleandcontinueinpublicasablogofworkinprogress.Theresultisthattherearemanypeopl
5、etothank,bothhereandinthechapternotesattheendofthebook.First,thepersonotherthanmewhoworkedthehardest,mywife,Anne.Noprojectlikethiscouldbedonewithoutastrongpartner.Annewasallthatandmore.Herconstantsupportandunderstandingmadethispossible,andthepricewassignificant,fromallt
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7、dren—Daniel,Erin,Toby,andIsabel—alsospentayearwithoutseeingmuchoftheirfather,andIthankthemforrisingtotheoccasionwithsterlingbehaviorand,onehopes,nopermanentscars.)Intheresearchandoutliningphaseofthebook,Iwasfortunatetohavehadtheuseofperhapstwoofthebestworkingandthinkin
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9、ACKNOWLEDGMENTSspacesontheplanet.LouisRossettoandJaneMetcalfe,ourfriends,neighbors,andthefoundersofWired,graciouslylentmetheirbeauti-fulBerkeleyofficesforseveralmonthsinthesummerof2005.(Iwasa“scholarinresidence,”atitlethatmademefeelsmarterallbyitself.)Andanotherdear
10、friend,PeterSchwartz,gavemespaceintheequallybeautifulEmeryvilleofficesofhisGlobalBusinessNetwork,whereIdidmuchofmylate
