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1、ReturntoMenuPassageBFindoutwhyHaierhasbeensosuccessfulonthewayofbuildingitsbrandname.1.DoyourfamilyhaveaHaierproduct?Ifyes,describeit.Open.Reference:2.WhyisHaiersosuccessfulintheU.S.?ItisHaier’smarketingstrategythatworksthesuccess.Reference:ReadAboutItLanguagePointsContentAwarene
2、ssLanguageFocusReadingSkillPracticeTranslatingSkillPracticeHaierSeeksCoolU.S.ImageNEWYORK,Aug2(Reuters)—FormostAmericanshoppers,“madeinChina”maystillsuggestcheaptoys,butChina’slargesthouseholdappliancemakerhasambitiousplanstochangethatwithitssalesofagrowingrangeofsleekminibars.Ha
3、ierGroupCo.,whichaccordingtosomeindustryestimatesistheworld’ssecond-biggestmakerofrefrigerators,isseekingtooutflankAmerica’sthreemajorappliancemakersbycompetingonimageratherthanprice,andbytargetingstudentsinthehopethattheywillremainloyalastheygetolder.Andsofarthestrategy,whichmay
4、signalthewayforfuturecampaignintheU.S.marketbyotherChineseconsumerproductscompanies,maybeworking—atleastaccordingtotwoarmsoftheworld’slargestretailerWal-MartStoresInc.“It’snotaboutwhetherthey’remadeinChina,”saidMelissaBerryhill,aspokeswomanforWal-Mart’sSam’sClub,whoselastholidays
5、easoncatalogfeaturedablackHaiercoolerwithsmokedglassdoorsthatisbigenoughtochill30bottlesofwine.“They’reanexceptionalvalue,”shesaidofthe$300luxurymachine,soldalongwiththemoreordinaryHaierchestfreezerthatcostsabout$160.Wal-Mart’smaindiscountoperationinAprilbegansellingthechestfreez
6、ersinhalfofits2600stores,whilemostofitsstoressellatleastoneoftwoversionsofcompactrefrigeratorsmadebyHaier.“They’repopularandbeatingourexpectationsonsales,”saidWal-MartspokesmanRobPhillips,whoaddedthattheHaier4.6cubicfeetand5cubicfeetfreezerscostaboutthesameasGeneralElectricCo.’sc
7、omparableproducts,sellingforaround$169.COLLEGETOEHOLDGE,WhirlpoolCorp.andMaytagCorp.currentlydominatetheU.S.marketplaceforhouseholdappliancesbuttheytendtofocusmostoftheirattentiononmainstreamareassuchaslargerefrigeratorsandfreezers.Haier,whichsaysitcurrentlysells$200millionwortho
8、fappliancesintheU.S.annually,nowclaimsmo
