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1、《包装技术基础》FundamentalsofPackagingTechnology编著:陈满儒教授Unitoneperspectiveonpackaging第一单元透视包装Lesson1AHistoryofPackaging第1课包装发展史WhatisPackaging?1.AdefinitionofpackagingPackagingisbestdescribedasacoordinatedsystemofpreparinggoodsfortransport,distribution,storage,retailing,anduseofthegoods2.Themanythin
2、gsapackagemightbeaskedtodo-Packagingisacomplex,dynamic,scientific,artistic,andcontroversialbusinessfunction-Fundamentalfunctionofpackaging:containprotects/preservestransportsinforms/sells.WhatisPackaging?Packagingfunctionsrangefromtechnicalonestomarketingorientedones(Figure1.1).TechnicalFunct
3、ionsMarketingFunctionscontainmeasurecommunicatepromoteprotectdispensedisplaysellpreservestoreinformmotivateFigure1.1PackagingencompassesfunctionsrangingfromthepurelytechnicaltothosethataremarketinginnatureTechnicalpackagingprofessionalsneedscienceandengineeringskills,whilemarketingprofessiona
4、lsneedartisticandmotivationalunderstanding.WhatisPackaging?3.Howpackagingchangestomeetsociety’sneeds-Packagingisnotarecentphenomenon.-Packagingisanactivitycloselyassociatedwiththeevolutionofsocietyand,canbetracedbacktohumanbeginnings.-Thenature,degree,andamountofpackagingatanystageofasociety’
5、sgrowthreflecttheneeds,culturalpatterns,materialavailabilityandtechnologyofthatsociety.-Astudyofpackaging’schangingrolesandformsoverthecenturiesisastudyofthegrowthofcivilization.-Socialchangesareinevitablyreflectedinthewaywepackage,deliverandconsumegoods.WhatisPackaging?Untilthe1950s,motoroil
6、wasdeliveredinbulktoservicestations,whichinturnmeasureditinto1-quartglassjars;premeasuredoilinmetalcans;-Now,milkdeliveryfromglassbottlestoavarietyofplainandasepticpapercartons,plasticbottlesandflexiblebags;-Tomorrow,howoilormilkwillbedelivered?-environmentallyacceptablepackaging(minimalwaste
7、)-choicesofpetrochemicals,woodpulp,andmetalgoverned-thewaywebuyandconsumeoilormilk-milkdeliveredinrefillablealuminumcans?PrimitivePackaging1.Theoriginsofpackaging-Wedon’tknowwhatthefirstpackagewas,butwecancertainlyspeculate.-Primitivehumans:n