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页数:30页
时间:2018-10-31
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1、精品资源,临风文档。http://www.docin.com/afeizËïÔ¶µÄGMAT×÷ÎĽ²Ò壨2£©¾Å¡¢ArgumentС½áPartTwoÊ®¡¢ÊÇ·ÇÎÊÌâÀýÎÄ·ÖÎöCaseStudy1£º¡°Peopleoftencomplainthatproductsarenotmadetolast.Theyfeetthatmakingproductsthatwearoutfairlyquicklywastesbothnaturalandhumanresources.Whattheyfailto
2、see,however,isthatsuchmanufacturingpracticeskeepcostsdownfortheconsumerandstimulatedemand.¡±Whichdoyoufindmorecompellingthecomplaintaboutproductsthatdonotlistortheresponsetoit?Explainyourpositionusingrelevantreasonsand/orexamplesdrawnfromyourownexperience,observa
3、tions,orreading.2·Ö×÷ÎÄ£º30Ifindtheresponsebetterthanthecomplaintofpeople.Theresponseseemstooriginatewithoutmuchthoughtinvolved.Itismoreofanemotionalcomplaintthanoneanchoredinlogicorthought.Yes,itisawasteofhumanresourcesbutthatiswithoutconsiderationtothebenefits:
4、lowercostsandstimulateddemand.Thus,theresponsefailstorecognizethebenefits.Thestrengthoftheresponseisthatitforcesthereadertoreconsiderthecomplaint.Itaddsanewdimensiontotheargument.It,however,failstoaddresstheissueofwastinghumanresources.Doesthismeantheresponderagr
5、eeswiththenotionofwastingresources.Inallactualityboththeresponseandcomplaintisineffective.Thecomplaintdoesn¡¯trecognizeoraddressthebenefits,liketheresponsedoesn¡¯taddresstheissueofwastingresources.Theresponse,however,doesbringinanewdimensionandthusweakenstheargum
6、entofthecomplaint.304·Ö×÷ÎÄ£ºIfindtheresponsetothecomplaintmorecompelling.Althoughthecomplaintisvalid,itismostoftenthecasethebuildingaproducttolastforeverwillindeedcostmorethantheaverageconsumeriswillingtopay.Creatingsuchaproductwouldrequiremorematerialsand/ormor
7、eheavy-dutywearresistantmaterialswhichinherentlyaremoreexpensive.Anotherfactorthatwoulddrivecostsupisthefactthatdemandforproductswoulddecrease.Thedemandwoulddecreasesincepeopledonothavetoreplaceoldproductswithnewproductsasoften.Withtheincreasedvariablecostsformat
8、erialscombinedwithareductionintheproductionvolumeassociatedwithlowerdemand,manufacturersmustraisepricestobreakevenormaintainthecurrentlevelofprofits.Althoughaf
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