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1、001.决策解释-运作调整-商业推荐提纲:Itwouldbereasonabletoexpectforhigherprofitbybuildinghealth-relatedstoriesinareaswhereleadinghealthylivesarebetterconcerned,butitisabsurdtoclaimthatbuildingsuchastoreinplainsvillewillcertainlybesatisfactorilyrewardedifthearguerfailedtoseethebelowfacts;Firstof
2、all,wecangettheconclusionthatresidentsofPlainsvillydopaygoodattentiontohealthylives,buttheirconcerningsaremainlyfocusedonhealthytrainingsandrelevantitems,whileNature’Way,ontheotherhand,seemstoemphasizeonhealthyfood.TheoutcomingwillnotbesosatisfactoryasanticipatedifNature’sWayfai
3、ledtosetothisdifferenceeitherbyadaptingtheitemsoftheirstorethereorbyadvertizingandthenpersuadingpeopleintobuyingtheirhealthyfood.What’smore,thememohasobviouslyignoredthepresenceofotherhealthy-relatedstoresinPlansvilly.Sincethestorestherehavealreadlygetagoodrewardonhealthy-relate
4、dretailing,itmightnotbesoeasyforanewbietoinvadeandbecometheconquerorifwetakeintoaccountthenaturalofhealthy-relatedproductsthatpeoplewillnotbeeasilyenticedintotryinganewbrandoffoodorproductwhiletheyhavealreadyfoundsomewhatfitthemwell.Lastbutnotleast,noonecanassurethistrendof“hotb
5、uying”willlastforever.Peoplemayenteramorerationalstateinchoosingsportingorfoodfortheirwellbeingswhilemoreandmoreretailersenterintothecompetionforlimitedmarket.Forthereasonsgivenabove,IstronglyrecommendthedirectoroftheNature’Waytakingamoreoverallconsiderationofthemarket’sforeseei
6、ngsandmakingenoughanalysisandplanning,whichwillleadtoamorestablepossibleofprofit.1.theresidentswhoareconcernedtheirhealthwillnocertainlypurchasehealth-relatedproducts,becausemostofthepeoplejustenjoythefreeexercisesuchasrunning.2.evenifmanypeoplewanttopurchasehealth-relatedproduc
7、t,theywillnotcertainlybuytheproductsofNW,fortherearemanycompetitorsinthisarea,someofwhichhaveenjoyedagoodrepution.3.thearguerfailstoprovideconcreteevidenceswhichassurethistrendwillbecontinue.Nature’sWay论断:在Plainsville开店会赚钱。·赚钱的前提是收益高出成本,论断没有提供关于在此地开店的成本计算问题·那些参加健身活动的人不一定关心饮食健康,所
8、以不必然地成为他们的顾客。·就算他们关心饮食健康,那么当地相同商家没有被考虑进去,竞争以及品牌