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1、001.决策解释-运作调整-商业推荐提纲:Itwouldbereasonabletoexpectforhigherprofitbybuildinghealth-relatedstoriesinareaswhereleadinghealthylivesarebetterconcerned,butitisabsurdtoclaimthatbuildingsuchastoreinplainsvillewillcertainlybesatisfactorilyrewardedifthearguerfailedtoseethebe
2、lowfacts;Firstofall,wecangettheconclusionthatresidentsofPlainsvillydopaygoodattentiontohealthylives,buttheirconcerningsaremainlyfocusedonhealthytrainingsandrelevantitems,whileNature’Way,ontheotherhand,seemstoemphasizeonhealthyfood.Theoutcomingwillnotbesosatisfact
3、oryasanticipatedifNature’sWayfailedtosetothisdifferenceeitherbyadaptingtheitemsoftheirstorethereorbyadvertizingandthenpersuadingpeopleintobuyingtheirhealthyfood.What’smore,thememohasobviouslyignoredthepresenceofotherhealthy-relatedstoresinPlansvilly.Sincethestore
4、stherehavealreadlygetagoodrewardonhealthy-relatedretailing,itmightnotbesoeasyforanewbietoinvadeandbecometheconquerorifwetakeintoaccountthenaturalofhealthy-relatedproductsthatpeoplewillnotbeeasilyenticedintotryinganewbrandoffoodorproductwhiletheyhavealreadyfoundso
5、mewhatfitthemwell.Lastbutnotleast,noonecanassurethistrendof“hotbuying”willlastforever.Peoplemayenteramorerationalstateinchoosingsportingorfoodfortheirwellbeingswhilemoreandmoreretailersenterintothecompetionforlimitedmarket.Forthereasonsgivenabove,Istronglyrecomme
6、ndthedirectoroftheNature’Waytakingamoreoverallconsiderationofthemarket’sforeseeingsandmakingenoughanalysisandplanning,whichwillleadtoamorestablepossibleofprofit.1.theresidentswhoareconcernedtheirhealthwillnocertainlypurchasehealth-relatedproducts,becausemostofthe
7、peoplejustenjoythefreeexercisesuchasrunning.2.evenifmanypeoplewanttopurchasehealth-relatedproduct,theywillnotcertainlybuytheproductsofNW,fortherearemanycompetitorsinthisarea,someofwhichhaveenjoyedagoodrepution.3.thearguerfailstoprovideconcreteevidenceswhichassure
8、thistrendwillbecontinue.Nature’sWay论断:在Plainsville开店会赚钱。·赚钱的前提是收益高出成本,论断没有提供关于在此地开店的成本计算问题·那些参加健身活动的人不一定关心饮食健康,所以不必然地成为他们的顾客。·就算他们关心饮食健康,那么当地相同商家没有被考虑进去,竞争以及品牌