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ID:22283556
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页数:16页
时间:2018-10-28
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1、毕业没计(论文)外文文献翻译文献文献文献资料中文题目:市场营销资料英文题目:资料来源:资料发表(出版)日期:院(部):专业:班级:姓名:学号:指导教师:翻译日期:2017.02.14MarketingIntroduction21•TheMarketingConcept2Companyprofits2IndustrialBuyingBehaviour2MarketingResearch2TheResearchProcess2TheneedforMarketSegmentation32.Channelsofdistribution33.Marketingmix43.1Produc
2、t43.2Price43.3Place43.4Promotion5Reference5Marketingisagroupofinterrelatedactivitiesdesignedtoidentifyconsumerneedsandtodevelop,distribute,promote,andpricegoodsandservicestosatisfytheseneedsataprofit.Whetheranorganizationislargeorsmall,whetheritproducesaproductorprovidesaservice,itslong-ran
3、gefutureislinkedtosuccessfulmarketingpractices.Theoldsaying“Buildabettermousetrapandtheworldwillbeatapathtoyourdoor”isnottrue.Theymustneedtheproduct,knowaboutit,beabletogetitwhenandwheretheywantit,andbeabletoaffordit.Marketingprovidesthemeanstomaketheorganizationsuccessfulinthelongrun.TheMa
4、rketingConceptMarketingwasunheardofintheearly1900s.Thisperiodcanbestbedescribedasonewherefarmorepeopleneededconsumergoodsthancompanieswereabletomanufacture.Thisintensedemandonmanufacturingledtoorganizationsdominatedbyproductionmanagement.Companieshadaproductionorientation:wherethenumberonep
5、riorityistoproduceagoodtokeepupwithdemand.Allenergiesandtalentswerelacedintheproductionfunction.Sellingagoodwasincidental;determiningconsumerneedswasunheardof.Asmanufacturesincreasedtheirproductioncapabilities,capabilities,thesupplyofgoodsavailableincreasedandinventoriesofgoofsdeveloped.Ane
6、mphasisonsellingoccurred.Thisneedtosellledtoasales-dominatedcompany-asalesorientation,wherebytheenergyofthecompanyisfocusedonsellingtheproductsproduced.Thesalespersio’sjob:(l)Tomakethedesiresoftheconsumers“fit”theproductsthecompanymanufacturesand(2)Toconvincetheconsumertobuy.Thecompany’sgoa
7、l:to“sendtheoutfullandbringitbackempty.”Asmoreproducersbegancompetingforconsumerdollarsbymakingsuchhigh-demandproductsasautomobiles,vacuumcleaners,andrefrigerators,thesupplyofgoodsbegantoexceedthedemand.Companieshadtofindawaytoidentityconsumerdemand.Comp
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