市场营销毕业论文外文文献翻译及原文

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1、毕业没计（论文）外文文献翻译文献文献文献资料中文题目：市场营销资料英文题目：资料来源：资料发表（出版）日期：院（部）:专业:班级:姓名:学号:指导教师:翻译日期:2017.02.14MarketingIntroduction21•TheMarketingConcept2Companyprofits2IndustrialBuyingBehaviour2MarketingResearch2TheResearchProcess2TheneedforMarketSegmentation32.Channelsofdistribution33.Marketingmix43.1Produc

2、t43.2Price43.3Place43.4Promotion5Reference5Marketingisagroupofinterrelatedactivitiesdesignedtoidentifyconsumerneedsandtodevelop，distribute，promote，andpricegoodsandservicestosatisfytheseneedsataprofit.Whetheranorganizationislargeorsmall,whetheritproducesaproductorprovidesaservice，itslong-ran

3、gefutureislinkedtosuccessfulmarketingpractices.Theoldsaying“Buildabettermousetrapandtheworldwillbeatapathtoyourdoor”isnottrue.Theymustneedtheproduct，knowaboutit，beabletogetitwhenandwheretheywantit，andbeabletoaffordit.Marketingprovidesthemeanstomaketheorganizationsuccessfulinthelongrun.TheMa

4、rketingConceptMarketingwasunheardofintheearly1900s.Thisperiodcanbestbedescribedasonewherefarmorepeopleneededconsumergoodsthancompanieswereabletomanufacture.Thisintensedemandonmanufacturingledtoorganizationsdominatedbyproductionmanagement.Companieshadaproductionorientation:wherethenumberonep

5、riorityistoproduceagoodtokeepupwithdemand.Allenergiesandtalentswerelacedintheproductionfunction.Sellingagoodwasincidental;determiningconsumerneedswasunheardof.Asmanufacturesincreasedtheirproductioncapabilities，capabilities，thesupplyofgoodsavailableincreasedandinventoriesofgoofsdeveloped.Ane

6、mphasisonsellingoccurred.Thisneedtosellledtoasales-dominatedcompany-asalesorientation,wherebytheenergyofthecompanyisfocusedonsellingtheproductsproduced.Thesalespersio’sjob:(l)Tomakethedesiresoftheconsumers“fit”theproductsthecompanymanufacturesand(2)Toconvincetheconsumertobuy.Thecompany’sgoa

7、l:to“sendtheoutfullandbringitbackempty.”Asmoreproducersbegancompetingforconsumerdollarsbymakingsuchhigh-demandproductsasautomobiles，vacuumcleaners,andrefrigerators，thesupplyofgoodsbegantoexceedthedemand.Companieshadtofindawaytoidentityconsumerdemand.Comp