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1、从多角度对比探讨工作招聘及征婚广告----英语范文论文-->从多角度对比探讨工作招聘广告、征婚广告本文试图从多角度对比探讨工作招聘广告、征婚广告，包括语气方面、评价理论等方面。ChapterOneINTRODUCTIONThisthesisattemptstocarryoutaparativeanalysisbetentsanddatingadvertisementsfromtheperspectiveofmood,modality，personandappraisaltheory.Thischapterpresentsthereadersotivat
2、ion,significance,andorganizationofthepaper.1.1RationaleforThisResearchAdvertisingise:agazine,ents.Advertisinghasbeeanindispensabletoolformodernpaniesandinstitutions(Sivulka,1998).eanstopolishandperfecttheirjobadvertisementsediumforinteractionandnegotiationbetployers.Datingadvert
3、isements,asub-categoryofadvertisements,beemoreandmorepopularathomeandabroadasagoodandeffectiveakingfriends,thesinglefinallyfindtheirappropriatespouses.Insystemicfunctionalgrammar,Halliday(2000:34)classifiesthreebasicmeaningsoflanguage:ideational,interpersonalandtextualmeaningson
4、thebasisofthreemeta-functions.Accordingtohim,interpersonalmeta-functionreferstotheparticipatoryfunctionoflanguage,througheaningsaremainlyrealizedbymoodandmodality.Thompson(2000)demonstratesthatinterpersonalmeaningshouldbeapproachedfromtensions:interactionaldimensionandpersonaldi
5、mension.Theformerisprimarilyorientedtoarilyorientedtoeicfunctionalgrammarentsanddatingadvertisements.1.1.1PurposeoftheresearchSinceadvertisementisakindoftextentsandjobadvertisementshaveeverythingtodoe,thusadequatemethodstoanalyzeitoreeffectivedatingandjobadvertisements.Thisthesi
6、saimsatemployingsystemicfunctionalapproachestomakeaparativeresearchintodatingadvertisementsandjobadvertisements,tryingtosummarizethemonfeaturesassofadvertisementsfromtheperspectiveofinterpersonalmeaningandfurtherexplorehoentsachievetheirpersuasivegoalsrespectiv-->elybybuildinggo
7、odinterpersonalrelationshipp;GeorgeYule.(1983).DiscourseAnalysis.London:CambridgeUniversityPress.Brop;Gilman,A.(1960).ThePronounofPobridge,Msss:MITPress.Brop;Levinson,S.(1987).Politeness:SomeUniversalsinLanguageUse.Cambridge:CambridgeUniversityPress.Cao,odalAuxiliaries.London:Cr
8、oonHelm.Cook,G.(1992).TheDiscourseofAdvertising
