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1、BusinessEnglishWritingLiYaoAssociateProfessorSchoolofForeignLanguagesCentralSouthUniversityMobile:13975146986E-mail:csuliyao@163.comI.BasicKnowledgeof BusinessLetterWritingStructureofBusinessLettersFormofBusinessLettersAddressingEnvelopesWritingPrinciplesofBusinessLetterSt
2、ructureofBusinessLetters(1)Letterhead信头(2)Referenceanddate编号和日期(3)Insidenameandaddress封内地址(4)Attentionline注意事项(5)Salutation称呼(6)SubjectLine事由(7)Body正文(8)Complimentaryclose结尾敬语(9)Signature签署(10)Enclosure附件(11)Carboncopynotation抄送(12)Postscript附言FormofBusinessLettersFullBloc
3、kForm齐头式ModifiedBlockForm改良式IndentedStyle缩进式SimplifiedForm简化式Q:Whatistherespectivefeatureofeachform?AddressingEnvelopes（1）BlockStyleShanxiMachinery&EquipmentImp.&Exp.CorporationStamp29ChangleRoadXi’an,ChinaThePakistanTradingCompany15BroadStreetKarachi,PakistanRegisteredAdd
4、ressingEnvelopes（2）IndentedStyleShanxiMachinery&EquipmentImp.&Exp.CorporationStamp29ChangleRoadXi’an,ChinaThePakistanTradingCompany15BroadStreetKarachi,PakistanRegisteredWritingPrinciplesofBusinessLetterGenerallyspeaking,theprinciplesareasfollows:appropriatelayout,logicall
5、yconnectedideas,correctgrammar,spellingandpunctuationmarks,suitablestyleandtone,tactfullyorganizedinformation.Q:Whatarewritingprinciplesofbusinessletter?SevenC’sPrinciplesSpecificallyspeaking,theessentialqualitiescanbesummedupin7C’s:1.Courtesy礼貌2.Consideration体谅3.Completen
6、ess完整4.Clarity清楚5.Conciseness简洁6.Concreteness具体7.Correctness正确ConsiderationYou-attitude收信人态度Positiveapproach肯定态度Examples:Wewon’tbeabletosendyouthebrochurethismonth.Wewillsendyouthebrochurenextmonth.√Wedonotbelieveyouwillhavecausefordissatisfaction.Wefeelsurethatyouwillbeen
7、tirelysatisfied.√ClarityFirstofall,makesurethatyourletterissoclearthatitcannotbemisunderstood.Ifitisambiguous,furtherexchangeoflettersforexplanationswillbecomeinevitable,thusitwastesbothtimeandmoney.Next,whenyouaresureaboutwhatyouwanttosay,sayitinplain,simplewords.ClarityA
8、voidusingtheambiguouswordsPayattentiontothepositionofthemodifiersPayattentiontothesentenc
