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1、2013年英语高考浙江卷阅读理解Nooneknowsforsure答案 阅读理解（第一节20小题，第二节5小题；每小题2分，满分50分） 第一节：阅读下列材料，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题纸上将该选项标号涂黑。 A Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdi
2、dthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingonespecificjob. Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,hedi
3、dmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁),oranyofotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings. SupposetherewasanothermanweshallcallMr.Plowright.Usingwha
4、theknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows. HowdidMr.Plowrightletpeopl
5、eknowwhathewasdoing?Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrig
6、htandhisreallygoodplows. Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsale. Amedium,inadvertisingtalk,is
7、thewayyoucommunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedt
8、ogetpeople’sattention. Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobehea
