林芝县旅游业swot分析与发展对策

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1、林芝县旅游业SWOT分析与发展对策摘要：论文运用SWOT分析法，对林芝县旅游发展内部条件的优势、劣势和林芝县旅游发展面临的机遇、挑战进行了分析。分析表明该县的旅游优势是：区位优势、资源优势、政治优势以及区域旅游形象品牌持续升级。劣势有：旅游淡季时间长、旅游交通不便、旅游外向度低、旅游人力资源缺乏。机遇是：各级政府高度重视旅游业的发展；处于“后卫变前锋”的战略机遇期；重大项目建设引发林芝县旅游市场格局的深刻变化；地方“援藏”长期化。面临挑战有：旅游开发起点低，特色不突出；旅游开发积极性高涨，生态压力增大；旅游资源开发权出让对林芝县旅游的影响。最后针对林芝县的实际，提出了加强政府主

2、导，推进全县旅游产业的跨越式发展；推动大项目带动战略；加大市场营销力度，构建全方位的旅游营销系统；落实区域联动的方略，以实现游客分流的发展对策。关键词：SWOT分析发展对策旅游产业林芝县Abstract:ThispaperanalyzedtheinternaladvantagesanddisadvantagesaswellasthefacedopportunitiesandchallengesoftheLinzhicountytourismdevelopmentusingthemethodofSWOTanalysis.Theresultshowedthatthecounty?s

3、advantageoftourismisthatgeographical?advantage,resourceadvantage,politicaladvantageandregionaltourismbrandimageupgradecontinuously.Andthedisadvantageisthatthelowseasonoftourismislong，thetrafficoftourismisinconvenient,tourism?orienteddegreeislow,andthelackofhuman?resources?intourism.Theopport

4、unityisasfollows.GovernmentsatalllevelsattachgreatimportancetothedevelopmentofTourism.Thetourismdevelopmentisin“backforward”periodofstrategicopportunity.TheconstructionofmajorprojectsleadtotheprofoundchangesinLinzhiCountytourismmarketstructure.TheinlandcitiesaidTibetforapermanenttime.Meanwhi

5、le,thetourismdevelopmentfaceschallengesasfollows.Thetourismdevelopmentstartsalowbaseandisshortofcharacterfutures.Theenthusiasmfortourismdevelopmentraisesandthepressureofecological?environmentrises.ThetransferoftourismdevelopmentrightsaffecttheLinzhicountystourism.Finally,?accordingtotheactua

6、lsituation?ofLinzhiCounty,thispaperputforwardtostrengthenthegovernmentsleadingroleandpushaheadwiththeleapfrogdevelopmentofLinzhicounty'stourism.Pushthroughproject?-?led?strategy.Increasemarketingeffortstobuildafullrangeoftourismmarketingsystem.Implementtheregionallinkagestrategytoachievethed

7、evelopmentstrategiesofdiversionoftouristsKeywords：SWOTanalysis；developmentstrategy；tourismindustry；Linzhicounty分类号：F592.3文献标识码：A文章编号：1003-9082(2015)07-0087-03林芝县位于东经93°27'〜95°17'25''，北纬29°21'〜30°15'19''，地处雅鲁藏布江中游地带，东西长177.2km,南北宽98.6km，总面积约10238km2