浅析跨文化商务谈判的中西方思维方式差异-文学学士毕业论文

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1、AbstractAsChineseeconomyshinesonthestage,especiallyafterenteringtheWTO,manyofChinaimportandexportinternationalbusinesscompaniesfacemoreandmorebusinessnegotiations.Duringanegotiation，bothsideshopetoobtainthemaximumbenefit,withminimumconflictandinterest.Th

2、erefore,inordertoeffectthenegotiationeffectivelyandgainthewin-winsituationforbothparties，wemusthaveathoroughunderstandingofdifferentcultures.Throughanalyzingthedifferencesincross-culturemodesofthinking，wecandistinguishthenegotiationstylesandskillsofdiffe

3、rentcultures.Byelaboratingtheimportanceofmodesofthinkingonthecross-culturalnegotiationandanalyzingthedifferentmodesofthinkingbetweenChinaandtheWestandtheircauses，thisthesistriestoputforwardsomecountermeasurestoimprovetheefficiencyincross-culturalbusiness

4、negotiation,suchasfullpreparationforthenegotiation,cultivationofcross-culturalawarenessandsoon.Keywords:cross-culturalbusinessnegotiation;modesofthinking;strategies中文摘要随着屮W的经济在世界大舞台上越来越活跃，尤其是在屮W加入世贸组织之后，许多中国进出口国呩企业面临了越来越多的商务谈判了。在谈判的过程中，双方都希望以最少的冲突和成本，获得最

5、大的利益。因此，为了使谈判更有效地进行并让双方都达到了双蠃的局面。我们必须对不同的文化有一个全面的了解，分析在商务谈判中跨文化思维方式的差异，区别各种文化的谈判方式和技巧。本文通过阐释思维方式对跨文化商务谈判的重要性，分析中西各种思维方式的差异及其产生的原因，提出和应的对策来提a跨文化对谈判的充分准备，培养跨文化的意识等。关键词：跨文化商务谈判；思维方式；策略1.IntroductionThedefinitionofmodeofthinkingincross-culturalbusinessnegoti

6、ationModeofthinkingisthegeneralizationofobjectiverealityandtheindirectreflectionwiththehelpofhumanbeing’swordsandactivities.Modeofthinkingreflectsthesubstantivecharacteristicsandtheconnectionwiththings.Generalityandindirectionarethefeaturesofmodeofthinki

7、ng.Thegeneralityofmodeofthinkingisthereflectiontotheintrinsicqualityandtheregularconnectionwiththethings.Inotherwords，theprocessofconnectingthethingswiththesamefeatures.Theindirectionofmodeofthinkingisthehumanbrainreflectionoftheobjectivethingsbymeansofo

8、therthings，namely，thehumanbrainreflectsthethingwhichcouldnotbesawdirectlywiththehelpofsomemediumandthebrainprocessing.Withthehelpofmodeofthinking，humanbeingscouldnotonlyknowthepresent，butalsogobacktothehistoryandforeseethe