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1、论HTC手机核心竞争力及其培养途径由于我岡经济以及科技的持续快速发展,各种电子产品的消费需求也随之不断提高,尤其是智能手机行业的规模迅速扩人。自从之前的传统手机巨头摩托罗拉及诺基亚接连没落,失去其原有竞争力,而以乔布斯的iphone系列一进入手机行业便直达行业顶端的科技业巨头苹果(Apple),以强大的集I才I规模优势,儿乎完全控制整个产业链;还有在近些年不断推出Galaxy系列杰出产品的韩国三星电子(Samsung);以及不能不提到我们国产手机的骄傲——宏达电子(IITC),这个凭借强大的科研技术实力
2、,不断创新进取推出颇受全球布场青睐的精品手机。木文以行业竞争能力分析为理论依据,参阅Y大量关于HTC手机公司核心竞争力的书籍、期刊、论文。以智能手机帘场竞争为竹景,主要从HTC手机公司以时问为序的发展轨迹出发介绍,辅以从产品、价格、渠道、促销等几个方而着手,对苹果,三星和HTC手机三者的核心竞争力进行系统的分析,从品牌差异、价格差异、及促销差异等方而找出11TC手机存在的问题及原因。笔者根据上述分析并针对HTC手机在市场竞争中的一切实际问题,提出Y几点有助于改进公司发展问题的解决方案及建议,给我国包括H
3、TC手机公司在内的众多国内智能手机行业提供了一个可以借鉴的有益理论依据。关键词HTC手机,智能手机,核心竞争力,竞争能力分析HTCPhonesoncorecompetenciesandtrainingpathwaysDuetotherapiddevelopmentofeconomyandhi-techinourcountry,allkindsofelectronicproductsdemandhasalsoincreased,especiallythesizeofsmart-phoneindustrye
4、xpandedrapidly.Sincethetraditionalmobile-phonegiantMotorolaandNokiadeclined,losingitscompetitivepower,andaseriesofiphonewhichinventbyJobsenteredthemobilephoneindustrywilldirectlyruntothetopoftheindustrytechnologygiantsApple,withpowerfulgroup,scaleadvanta
5、ge,almostcompletecontrolovertheentireindustrialchain.Moreover,thecontinuouslyintroducetheGalaxyseriesproductsofKoreaSamsungelectronicsinrecentyears.AnditiscannotbeignoredthattheprideofourdomestichandsetHTC,whichreliesonstrongscientificresearchandtechnolo
6、gystrength,aswellasconstantinnovationandenterprisingisquietpopularwiththeglobalmarketofmobilephone.Inthispaper,basedontheanalysisofindustrycompetitivepowertheory,referencingalotofbooks,papersandperiodicalsaboutHTCcompany’scorecompetitiveness.Inthecontext
7、ofthesmartphonemarketcompetition,mainlyfromtheHTCphonecompanytotracethedevelopmentofthetimesequenceintroduced,supplementedproceedfromseveralaspectsoftheproduct,price,place,promotion,etc.,thecoreofApple,SamsungandHTCphonesofthethreecompetitivenessanalysis
8、systemtoidentifyproblemsandHTCmobilephonescausesofthedifferencesintermsofbrand,pricedifferences,andpromotionaldifferences.BasedontheaboveanalysisandtheauthorforHTCphonesallthepracticalproblemsinthemarketcompetition,andprop