演示文稿 范例2

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1、eBizConsultinge-Marketing&PromotioneCreative&ContentseBizSI&SolutionseBizServiceDomaineBizTotalServicee-CRMfunctione-CustomerRelationshipManagemente-CRMe-CRMAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방

2、법론회원의구매패턴이나관심분야를분석하여,거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램46%22%19%Source:ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%Summary현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의

3、가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계(Value-AddedSupplierRelationships)현재1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객우리회사의(가장적합한)고객은누

4、구인가?그들을유치하기위한방법은무엇인가?고객들은우리Site에서어떤행동을보이는가?고객들은우리Site와경쟁Site에서어떤태도(정부수집,구매등)의차이를보이는가?반복구매를위한교차판매/상승판매방법은?고객의방문을어떻게개인화할것인가?이탈이예상되는고객은누구인가?휴면고객을활성화하는방법은무엇인가?신규고객유치전략경쟁사고객유치전략고객가치증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객재유치전략eCRMe-CRM구축관점123템플턴그로스2호신탁유형원본보전환매90일이상경과시중도해지수

5、수료없이환매가능주식에의투자:신탁자산의60%이상(평균80∼90%유지)없음채권에의투자:신탁자산의40%이하템플턴그로스2호3.신탁기간2.신탁유형4.가입대상5.가입금액6.추가입금1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부

6、자료5대핵심정책과제StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandCSummary-웹사이트리뉴얼목표IntegrationBranding&IdentityOff-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSol

7、ution구축과시스템업그레이드병행OfflineBusiness와OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족e-BusinessSector&SolutionsPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPCustomerPartnerSh

8、areholderEmployeeservicesellproductionsupplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingSalesTeamSystemTeamConsultin