资源描述：
《analysis of creativity and innovation》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、AnalysisofCreativityandInnovation 摘要:创新与变革是企业在当今全球化信息时代生存发展的关键之策,它能使传统行业起死回生,它是新兴产业的制胜法宝。革新为企业创造了财富,为社会创造了价值,管理学大师彼得德鲁克认为,人类的革新活动本身就创造了资源。不仅是科学家和企业家致力于科技和产品的创新,社会学家和学者们也热衷于研究社会变革所推动的社会进步。同时,个人创造力和集体创新能力的相互影响和制约关系也是管理者关注的问题,即如何在组织中形成个人与集体的创新能力的合力。本文简要介绍分析了创新与变革在学术领域中的一些基本概念和理论,并论述如何构建集体创
2、新能力。对研究企业管理和从事市场营销工作的人士可以提供理论和实践上的参考和借鉴。下载论文网/3/ 关键词:创新创造力变革想象力发散性思维集体创新能力合力 Introduction Stateditsimply,creativityistomakesomethingnew.AsthecreatureoftheGod,wehumanbeingshavebeencreatingenormousthingsonthisplanet,forthesakeofsurvivalandprotection,contestandconquest,wellbeingandenjo
3、yment,evenmischief,orjustofnoreason.Hencetherearebowsandshields,telephonesandspaceships,medicineandmovies,aswellascomputervirus. Nowadays,peoplelovethenew,theoriginal,thecreativeandinnovative.Theyloveitnotonlybecauseofthepopularityofrevolutionariesorthetrendofliberalization,butbecauseitis
4、thenecessitytodealwiththerapidenvironmentalchanges.Overthepastfewdecades,creativityandinnovationhavebecomeahighlyfashionabletopic,especiallyinbusinessworldwhereitsimportancetothecontinuedsuccessforbusinesshasbeenwellrecognized.Cook(1998)considerscreativityasanelementofcompetitiveadvantagef
5、ororganizations,andMajaro(1991)suggestsenhancedcreativitycanprovideacompanywithacompetitiveedge.Whilemanybusinessmenalsoallegethatcompaniesmustinnovateortheywilldie. Eitherfavouredbyresearchersorcriticalforexecutives,creativityandinnovationinbusinessmanagementhasbeeninvestigatedandpractic
6、edatalllevelsfromorganizationstructure,teamproject,toindividualperformance.Inthispaper,firstthereisabriefoverviewintheareaaboutsomekeyconceptsandmajortheoriesrelatingtocreativityenhancementandcreativeproblemsolving.Next,adiscussiononteamcreativitybuildingiselaborated. ABroadViewonCreati
7、vityandInnovation Creativityvs.innovation: Notionsaboutcreativityandinnovationarecomplex,andthereisnoonestandardauthorityonthesubject(Proctor,2005).Thetwotermsareoftenusedinterchangeablyandthatmaysometimesmisleadliteraturereviewerswhoarenewinthefield. The
