平狄克_微观经济学 课件_1

《平狄克_微观经济学 课件_1》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter3ConsumerBehavior1Chapter3:ConsumerBehaviorTopicstobeDiscussedConsumerPreferencesBudgetConstraintsConsumerChoiceRevealedPreferences2Chapter3:ConsumerBehaviorTopicstobeDiscussedMarginalUtilityandConsumerChoicesCost-of-LivingIndexes3Chapter3:Consu

2、merBehaviorConsumerBehaviorTwoapplicationsthatillustratetheimportanceoftheeconomictheoryofconsumerbehaviorare:Apple-CinnamonCheeriosTheFoodStampProgram.4Chapter3:ConsumerBehaviorConsumerBehaviorGeneralMillshadtodeterminehowhighapricetochargeforApple-Ci

3、nnamonCheeriosbeforeitwenttothemarket.5Chapter3:ConsumerBehaviorConsumerBehaviorWhenthefoodstampprogramwasestablishedintheearly1960s,thedesignershadtodeterminetowhatextentthefoodstampswouldprovidepeoplewithmorefoodandnotjustsimplysubsidizethefoodtheywo

4、uldhaveboughtanyway.6Chapter3:ConsumerBehaviorConsumerBehaviorThesetwoproblemsrequireanunderstandingoftheeconomictheoryofconsumerbehavior.7Chapter3:ConsumerBehaviorConsumerBehaviorTherearethreestepsinvolvedinthestudyofconsumerbehavior.1)Wewillstudycons

5、umerpreferences.Todescribehowandwhypeoplepreferonegoodtoanother.8Chapter3:ConsumerBehaviorConsumerBehaviorTherearethreestepsinvolvedinthestudyofconsumerbehavior.2)Thenwewillturntobudgetconstraints.Peoplehavelimitedincomes.9Chapter3:ConsumerBehaviorCons

6、umerBehaviorTherearethreestepsinvolvedinthestudyofconsumerbehavior.3)Finally,wewillcombineconsumerpreferencesandbudgetconstraintstodetermineconsumerchoices.Whatcombinationofgoodswillconsumersbuytomaximizetheirsatisfaction?10Chapter3:ConsumerBehaviorCon

7、sumerPreferencesAmarketbasketisacollectionofoneormorecommodities.Onemarketbasketmaybepreferredoveranothermarketbasketcontainingadifferentcombinationofgoods.MarketBaskets11Chapter3:ConsumerBehaviorConsumerPreferencesThreeBasicAssumptions1)Preferencesare

8、complete.2)Preferencesaretransitive.3)Consumersalwaysprefermoreofanygoodtoless.MarketBaskets12Chapter3:ConsumerBehaviorConsumerPreferencesA2030B1050D4020E3040G1020H1040MarketBasketUnitsofFoodUnitsofClothing13Chapter3:ConsumerBehaviorCon