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1、Conventionalwisdomisamajorbarriertoinnovationthatthreatens阅读理解答案 阅读理解Conventionalwisdomisamajorbarriertoinnovationthatthreatensthesurvivalofcompanieseverywhere.It’sbasedontheassumptionthatoldideaswillalwayswork,sotheyshouldn’tbechallenged.Whilethismaybeavalidassumption
2、insituationsthatdon’tchange,it’sunlikelytoholdtrueinachangingsituation.Intoday’srapidchangingglobalenvironment,oldmethodsoftendon’twork,andstubbornlyusingthemcanleadtomajorproblems. Mostpeopleseemtoagreewithconventionalwisdombecauseitgivesoneafalsesenseofsecurity.Ifeve
3、ryoneelsebelievesit,thenitmustbetrue.Individualswhouseconventionalwisdomarecertainthattheyareright,andbeingrightisgood.Theywanttocontinueusingoldideasratherthantakeriskswithchangesthatmightnotwork.In1977,KenOlsen,co-founderandCEOofDigitalEquipmentCorporation(DEC),stated
4、“Thereisnoreasonforanyindividualtohaveacomputerinhishome.”Despitebeingadominantleaderi nthecomputerindustry,DECnolongerexists. Peopleseemtoforgetthatsinceinnovationisachange,therecanbenoinnovationwithoutchange.Unfortunately,conventionalwisdompreventsleaders,follower
5、sandcompaniesfromchangingandthereforeinnovating.Ifcompaniesdon’tinnovate,buttheircompetitorsdo,thefutureislikelytobeproblematic.Breakingfromconventionalwisdomhasledtomanyofthemostinnovativecompaniesandproductsinhistoryacrossmanyindustries,soithasapowerfuleffectonbusines
6、ssuccess. TedTurner(founderofCNN)knewlittle,ifanything,aboutthenewsbusiness,butheknewitwasinconvenienttowatchnewsonlyatthedinnerhour,aswascommonbeforeCNN.Turner’ssolutionwastocreateacablechanneldedicatedtonews24hoursaday.Thenewsestablishmentreflectedconventionalwisdoma
7、tthetime,andpredictedhisideawouldfailbecausenoonewantedtowatchthenewsallday.However,itdoesn’ttakearocketscientisttou nderstandthatviewersdon’thavetowatchthenewsalldayfortheCNNtowork.Viewersjusthavetowatchwhentheywanttogetinformation.Duetoconventionalthinking,thecriti
8、csfailedtorecognizetheopportunitythatwascleartoTed.Theyassumedthatonlywhatwasfamiliartothemcouldworkinthefutur
