网络促销活动策划方案

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1、今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观网络促销活动策划方案篇一：网络营销策划书例文　　某金银公司网络营销策划书　　（仅供学习者做思路参考）　　策划人：　　年月日　　目录(转载自：www.xiaocaOfaNWen.com小草范文网:网络促销活动策划方案)　　一、前言·····························································································································

2、········2　　（一）本案策划目的··········································································································2紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观　　（二）整体计划概念··············································

3、····························································2　　二、网络营销环境分析··············································································································2　　（一）市场环境分析·······································································································

4、···2　　（二）企业形象分析紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观··········································································································2　　（三）产品分析·····················································

5、·····························································3　　（四）竞争分析··················································································································3　　（五）消费者分析······································································································

6、········4　　三、SWOT分析紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观···························································································································4　　四、网络营销方案·······························

7、······················································································5　　（一）营销目标和战略重点·······························································································5　　（二）产品和价格策略···