动漫餐厅创业计划书

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1、今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观动漫餐厅创业计划书篇一：欢乐动漫餐厅创业计划书　　总经理：钟慧　　人力资源经理：李敏　　餐饮部经理：何丹　　营销部经理：汪俊东　　财务部经理：张晖　　目录　　第一章概要········································1　　第二章公司概述　　一、公司名称········································2　　二、公司宗旨········································2　

2、　三、公司理念········································2紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观　　四、公司标识········································2　　五、主营业务········································3　　六、经营特色························

3、················5　　七、经营理念········································5　　八、公司组织结构及职责范围····························6　　第三章产品与服务　　一、餐厅主题···········································8　　二、餐厅特色设计·······································8紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导

4、和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观　　三、餐厅产品与服务····································10　　第四章市场分析　　一、市场描述··········································11　　二、市场定位··········································11　　三、优势分析··········································13　　四、消费者需求分析·······················

5、·············14　　五、市场拓展计划······································16　　第五章竞争分析　　一、竞争描述··········································18紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观　　二、竞争分析··········································18

6、　　三、项目可行性简析···································23　　四、竞争策略·········································25　　第六章营销战略　　一、营销战略··········································27　　三、广告投放··········································33　　第七章投资分析　　一、股本规模与结构····································34　　二、资金来源与应用紧紧围绕中心工作以创建

7、区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观··································34　　三、投资收益分析·····································34　　第八章财务分析　　一、财务假设···········································