康师傅广告策划书

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1、今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观康师傅广告策划书篇一：康师傅广告策划书康师傅方便面广告策划方案康师傅食品有限公司XX年11月8日Xxx广告公司“康师傅”广告策划小组名单负责人：王丽客户代表：刘千溦市场调研：佟欣广告创意：郭月明广告设计：佟欣广告文案：郭月明广告媒体：梁兴旺策划书执笔：王丽公司总监市场部创意部设计部创意部媒体部客户部客户主管目录前言紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文

2、化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观······················································································································4一．企业及总体市场分析·············································

3、····································4二．市场分析······································································································5三．企业分析·····································································································

4、·6紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观四．产品分析······································································································6五．销售分析······················

5、················································································7六．企业营销战略·····························································································8七．康师傅方便面营销策略分析························································

6、·············8八．康师傅广告战略分析紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观···············································································10九．媒体策略分析·························

7、··································································10十．广告公共关系促销计划分析····································································11十一．康师傅广告预算和效果·······································································15十二．方案说明········

8、·······················································································17附录紧紧围绕中心工作以创建区级文明单位活动为载体切实加强思想道德建设和企业文化建设深入开展群众性的精神文明创建活动今年以来我们在上级党组织的领导和区精神文明办的关心支持指导下坚持以邓小平理论和三个代表重要思想为指导认真落实科学发展观························