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ID:205617
大小:4.89 MB
页数:12页
时间:2017-07-02
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1、Designabooktointroduce小组成员许敖洋XXXPurposeofthebookUndertheinfluenceofmanyfactors,suchastraditionalChineseculture,Confucianethics,Chinesemedicinenutritionandhealththeory,aswellasculturalandartisticachievements,dietaestheticstyle,chinesecreatebroadandprofoundChinese
2、foodculture,itisaimportantcompositionofchineseculture,soourgroupwantdesignabookaboutit.wetitleit:★ourwishtochinesereader:1.weexpecteverychinesehasadeeperandcomprehiveunderstandingofchinesefoodculture.2.wehopetraditionoldchinesefoodcanrecoveryinmodernsociety3.wew
3、antNewgenerationcanpaymoreattentiontochineseoldculture.★ourbutstoforeignreader:1.wetrytoattractforeigner,givethemadeepimpressionofchineseoldculture.2.weattempttointroduceoldchineseculturetotheworld.ContentofthebookEightcuisinesChinesecuisineshaveanumberofdiffere
4、ntgenres,butthemostinfluentialandtypicalknownbythepublicarethe“eightcuisines”:shangdongcuisines(鲁菜)guangdongcuisines(粤菜)fujiancuisines(闽菜)sichuancuisines(川菜)jiangsucuisines(苏菜)hunancuisines(湘菜)zhejiangcuisines(浙菜)anhuicuisines(徽菜)WritingstyleofthebookSalespromot
5、ionofthebook★Aboutpropaganda1.wecanmakemakemultimediaadvertisements,suchasthe“Biteofchina”2.wecanmakesomewonderfulposters3.wecansetofflinebooksalesindifferentcountriesSalespromotionofthebook★Aboutsalespromotion1.wecanmakemakeaproperdiscount2.wecanaddsomesmallgif
6、tsafterthebook,suchasabookmark3.wecanmakeonlinesalesbyproperplatform,suchasDangdangwebsiteandTaobaowebsiteSalespromotionofthebookThankyou
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