孙远工具箱 [nanyo]

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1、孙远的工具箱作者：鱼的宝贝来源：寄托天下 传媒类1．宣传技术(propagandatechniques)Today’sAdvertisingPropagandaisnotjustthetooloftotalitariangovernmentsanddictators.Rather,propagandaisallaroundus—intheformofcommercialsandadvertisements.TheauthorofthisselectionshowshowMadisonAvenueusesmanyofthet

2、echniquestypicalofpoliticalpropagandatoconvinceusthatweneedcertainproductsandservices.Americanadultsandchildrenalike,arebeingseduced.Theyarebeingbrainwashed.Andfewofusprotest.Why?Becausetheseducersandthebrainwashersaretheadvertiserswewillinglyinviteintoourhomes.We

3、arevictims,content—eveneager—tobevictimized.Wereadadvertisers’propagandamessagesinnewspapersandmagazines;wewatchtheiralluringimagesonthetelevision.Weabsorbtheirmessagesandimagesintooursubconscious.Wealldoit—eventhoseofuswhoclaimtoseethroughadvertisers’tricksandthe

4、reforefeelimmunetoadvertisers’charm.Advertisersleanheavilyonpropagandatoselltheirproducts,whetherthe“products”areabrandoftoothpaste,acandidateforoffice,oraparticularpoliticalviewpoint.Propagandaisasystematicefforttoinfluencepeople’sopinions,towinthemovertoacertain

5、vieworside.Propagandaisnotnecessarilyconcernedwithwhatistrueorfalse,goodorbad.Propagandistssimplywantpeopletobelievethemessagesbeingsent.Often,propagandistswilluseoutrightliesormoresubtledeceptionstoswaypeople’sopinions.Inapropagandawar,anytacitisconsideredfair.In

6、deed,thevastmajorityofusaretargetsinadvertisers’propagandawar.Everyday,wearebombardedwithslogans,printads,commercials,packagingclaims,billboards,trademarks,logos,andthedesignerbrands-allformsofpropaganda.Onestudyreportsthateachofus,duringanaverageday,isexposedtoov

7、erfivehundredadvertisingclaimsofvarioustypes.Thissaturationmayevenincreaseinthefuturesincecurrenttrendsincludeadsonmoviescreens,shoppingcarts,videocassettes,evenpublictelevision.Advertisersuseseventypesofpropagandatechniques:1)NamecallingNamecallingisapropagandata

8、citinwhichnegativelychargednamesarehurledagainsttheopposingsideorcompetitor.Byusingsuchnames,propagandiststrytoarousethefeelingofmistrust,fear,andhatein