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1、详解高考英语阅读理解(05)AWhenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingcompete
2、tocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork.ManyTVstations,newspapers,magazines,radiostationsareprivatelyowned.Thegovernmentdoesnotgivethemmoney.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,the
3、rewouldnotbetheseprivatebusinesses.Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansofkeepingyournamebeforethepublic?Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescri
4、beitinthisway:Advertisingisthepaid,non-personal,andusuallypersuasive(有说服力的)descriptionofgoods,servicesandideasbyidentifiedsponsors(明确的出资者)throughvariousmedia.First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertisementswesee,read,andhearoverthevariousmedia.Second,advertisingisnon-per
5、sonal.Itisnotfacetofacecommunication.Althoughyoumayfeelthatamessageinacertainadvertisementisaimeddirectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,id
6、ea,orserviceadvertisedcandogoodtothem.Fourth,thesponsoroftheadvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisacompany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditionalandnontraditionalmassmedia.Includedinthetraditionalmediaarenewspapers,magazin
7、es,radio,television,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards.1.Theexistence(存在)oftheprivatelyownedmassmediadependsfinancially(经济上地)on_________.A.thegovernmentB.theirowners?familiesC.advertisementsD.t
