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1、WRITINGCLEARANDINTERESTINGSLIDES2005，ShanghaiTHEBOSTONCONSULTINGGROUPWRITINGCLEARANDINTERESTINGSLIDESTODAY’SOBJECTIVETogiveyouthetoolstowriteslidesthatcommunicatetheresultsofourworkinawaythathelpsclientsunderstand,accept,andusethoseresultsThissessionwillhelpyouthroughtheprocessofwritingslidesFr
2、omchoosingthemostappropriateslidetype–words,tables,graphicsTowritingaslidethatisclearandinterestingWHATPUZZLESYOUORCHALLENGSYOUTHEMOST WHENWRITINGSLIDES?1、什么是品质(QUALITY)Quickresponsetocustomers对顾客的快速响应UltimatesuccessforOurCompany公司的最终成功Attitudeofemployees员工（我们）的态度Long-termcommitment长期的承诺Improve
3、mentstoserviceandproducts不断改进服务和产品Totalinvolvement全员参与Youmakethedifference我们创造不同（辉煌）质量概念的延伸顾客完全满意(TCS)什么是完全满意为什么要做到顾客完全满意顾客是谁使顾客完全满意的工作作风为什么要做到顾客完全满意全球性竞争空前激烈的时代：完全顾客导向；从一流中挑选最佳如果顾客不满意，公司将迅速失去市场占有率为什么要做到顾客完全满意1=25=250/500?每当一个顾客向公司投诉服务不佳的时候，就有25个不满意但保持缄默的顾客将有250-500人听到他们所说的故事而且深受影响?WRITINGCLEAR
4、,SUCCINCT,ANDINTERESTINGSLIDESHowtouseslidesinapresentationHowtochooseamongwords,tables,graphicsHowtodisplayinformationonslideseffectivelyGoodslides,badslidesSTRONGGROWTHINOTHERPRODUCTS OFFSETBYPARTS’DECLINEAlarm&detection2,55118.331.937.695817.2Broaddiffusion5,30338.310.945.32,40043.1IRsensors
5、2,37217.113.834.982714.8Chloride1,52411.0(28.5)40.962411.2Bulkchloride1,2709.2(4.0)50.564111.5Parts1521.1(36.2)(9.9)(15)(0.3)Design6915(2.9)20.01382.5Total13,863100(1.6)40.25,573100Product1991Sales($000)Sales %ofTotal1987-91CAGR (Real%)GM (%)GM ($000)GM %ofTotalSource:AnnualDivisionBudgetMessag
6、esareburiedinthedataExampleTHEREDESIGNPROCESSINVOLVESFOURDISCRETESTAGESExtensivecustomeranalysisCustomerserviceandsupportrequirementsDetailedinternaldiagnosticTimespentbyactivitybyresponsibilityCapacityofthesystemCurrentcontactmodeldoesnothavecapacitytoserveallcustomersadequatelySeverallowvalue
7、areasconsumetimeTSEtimeconsumedbyactivitieswhichcouldbehandledmoreefficientlybyotherresourcesNosalesgrowthfromcurrentmodelLotsofopportunitytoleverageotherresources,likeCASMostcustomersreceptivetorecommendationsthatallowustoleverag
