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页数:9页
时间:2018-10-04
《考虑服务退出因素的创新扩散研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、论文题目及作者信息论文题目:考虑服务退出因素的创新扩散研究(StudyoftheDiffusionofServiceswithAttrition)。第一作者:王炼,博士生;单位:西南交通大学经济管理学院,成都,610031;电话:13980983375;电子邮件:klarkew@gmail.com第二作者:叶乃沂,教授;单位:西南交通大学经济管理学院,成都,610031;电话:13076066752;电子邮件:nye@swjtu.edu.cnWANGLian&YENaiyiStudyoftheDiffusionofServiceswithAttritionBa
2、sedonthecharacteristicsofdiffusionofnewservices,thisstudyconsiderstheattritionintothetraditionalBassmodel,andcomparesitwiththenewmodelofdiffusionwiththefactorofattrition.TheanalysisconcludedthattraditionalBassmodelwillunderestimatethecoefficientofimitationandmarketpotential,andwillo
3、verestimatethecoefficientofinnovation.ThestudyalsoconductedempiricalanalysisbyusingthedatafromChinamobile,TencentQQ,andBlogregistrationdata.Theempiricalresultssupporttheconclusion.Finally,thispaperdiscussedmanagerialimplicationsofthenewmodelofservicesdiffusion.Keywords:DiffusionofSe
4、rvices;Attrition;BassmodelServiceswillplaymoreimportantroleinthenationaleconomicswiththeeconomicrestructuringandimprovement.ConsumptionofservicesisverydifferentfromconsumptionofphysicalgoodssuchastraditionaldurableproductslikeTVsetsrefrigerators,computersandsoon.Durableproductsusual
5、lywillbeusedformanyyears.Consumerswillbuynewsaftertheyhavebeenusedup.Ifconsumerswillnolongercontinuetousethemmeantime,theycanonlygivethemtoothersaspresentorselloffthemasusedproductswithlosingsomeofvalues.Therefore,consumersusuallywillcontinuetousethepurchaseddurableproducts.Toinvest
6、igatethediffusionoftraditionaldurablenewWANGLian,isdoctoralcandidateinManagementScience(e-mail:klarkew@gmail.com),SchoolofManagementandEconomics,SouthwestJiaotongUniversity.YENaiyiisProfessorofbusinessofadministration(e-mail:nye@swjtu.edu.cn),SchoolofManagementandEconomics,Southwest
7、JiaotongUniversity.ThisresearchispartiallysupportedbygrantsfromNSFC(71090402)andbythehumanitiesandsocialscienceresearchprojectfromChineseMinistryofEducation(10XJA630011).Products,weneedonlyobservethegrowthofsales.TheclassicBASSmodel(Bass,1969)hasexplainedthosephenomenon.Researchers
8、expendedtheBASSmode
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