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1、howtouseQFDforstandardmaking--国际会议最终演讲稿 goodafternoonladiesandgentlemen: mynameisshaoshasha,iamaseniorinchinajilianguniversityandmajoringinbusinessmanagement.iamhonoredtobeheretodeliveranintroductionofourgroupcasestudy.thisisourteammembertanglihua,sundanandme asw
2、eallknow.sonyandlenovobothenjoyhighreputationamongthemass.therefore,asafamousbrandoverasia,sonycompeteswithlenovoindomesticmarketonlybyobtainingtheknowledgeofthecomparativedisadvantageandcorrespondingbetterment,andthisistheprimaryissueweshouldtosettle.takingthecustome
3、rs'demandasanbase,welaunchedamarketresearchandtherebygetanunderstandingthatthetechnicalstandardisthecomputer’sfeature.sinceqfdisofgreatusefulnessinanalyzingdates,weapplyitinourstudyinordertofiguretheapproachofsony‘simprovement.inaddition,qualityfunctiondeploymentistoh
4、elptransformthecustomerwantsintoengineeringcharacteristicsforaproductorservice,prioritizingeachproductorservicecharacteristicwhilesimultaneouslysettingthedevelopmenttargetsfortheproductorservice.thenaccordingtotheqfdanalysis，wecouldgetthenewtechnicalstandards. basedo
5、nmarketresearchweareabletogetthecustomersatisfactionform.accordingtotheform,wecanfigurethatcustomerspayattentiontolaptop'sprocessingspeed,weight,memorymountandcorrespondingcognitionandperception.technologicalindicatorsforprocessingspeedarebasicfrequencyandinternalmemo
6、ry,forweightismaterial,sizeandthickness;forvolumeisharddisk.thesearethefeaturesforthesetechnicalindicators,intermtolenovoandsony. thenletmetoexplainqfdofsnoylaptop.firstwerankthesignificancedegreeofcustomerneedtherebytoconcludetheplanningmatrix.aftercustomerneedsarek
7、nown,wecangettechnicalrequirementqualitytablerelevancy,relationshipmatrixandcorrelationmatrix(影响程度划分表) aftercompletingtheaboveanalysis,thehouseofqualityisourfinalplan.fromthekeyqualitiescharacterssetting,sonytakesaleadershipinbasicfrequency,materialandharddisk.withdr
8、awbacksinsizeandthickness.whileinternalmemoryisneckandneckbetweenusandlenovo.thereforewedrawconclusionsasfollows: 1、interms
