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1、100个最流行的管理词汇营销篇·4C营销理论（TheMarketingTheoryof4Cs）·4R营销理论（TheMarketingTheoryof4Rs）·4P营销理论（TheMarketingTheoryof4Ps）·感性营销（SensibilityMarketing）·利基营销（NicheMarketing）·交叉营销（CrossMarketing）·知识营销（KnowledgeMarketing）·文化营销（CulturalMarketing）·服务营销(ServicesMarketing)·体验营销(Experie
2、nceMarketing)·定制营销(CustomizationMarketing)·色彩营销（ColorMarketing）·绿色营销(GreenMarketing)·关系营销(RelationshipMarketing)·合作营销(TheCoMarketingSolution)·伙伴营销(PartnershipMarketing)·一对一营销(One-to-OneMarketing)·差异化营销(DifferenceMarketing)·大市场营销（BigMarketing）officiallyestablishedonJ
3、uly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablish
4、ed·个性化营销(PersonalizationMarketing)·堡垒式营销（FormalizationMarketing）·数据库营销（DatabaseMarketing）·服务分销策略（ServicesDistributionStrategy）·服务促销策略（ServicesSalesPromotionStrategy）·整合营销传播（IntegratedMarketingCommunications,IMC)·水坝式经营（DamOperation）·战略营销联盟(StrategicMarketingUnion)·网络
5、数据库营销（InternetDatabaseMarketing）·“整时营销”与“晚盈利”（ProfitbyTimingMarketingandLagProfitMarketing)管理篇·目标管理（ManagementbyObjectives,MBO），现在这个缩写也常用于代称“管理层收购”（ManagementBuyOut）·标杆瞄准（Benchmarking)·开明管理（OpenManagement）·宽容管理（AllowanceManagement）·危机管理（CrisisManagement）·标杆管理（Benchm
6、arkingManagement）·人格管理（CharacterManagement）·品牌管理（BrandManagement）·变革管理（ChangeManagement）·沟通管理（CommunicationManagement）officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibi
7、ncityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished·走动管理（ManagementbyWalkingAround，MBWA）·价值管理（ValueManagement）·钩稽管理（InnovationandPracticeManagement）·能本管理(CapacityCoreManagem
8、ent)·绩效管理（ManagingForPerformance）·赋权管理（DelegationManagement）·灵捷管理（CelerityManagement）·物流管理(LogisticsManagement/PhysicalDistribution)(Physi
