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1、100个最流行的管理词汇营销篇·4C营销理论(TheMarketingTheoryof4Cs)·4R营销理论(TheMarketingTheoryof4Rs)·4P营销理论(TheMarketingTheoryof4Ps)·感性营销(SensibilityMarketing)·利基营销(NicheMarketing)·交叉营销(CrossMarketing)·知识营销(KnowledgeMarketing)·文化营销(CulturalMarketing)·服务营销(ServicesMarketing)·体验营销(Experie
2、nceMarketing)·定制营销(CustomizationMarketing)·色彩营销(ColorMarketing)·绿色营销(GreenMarketing)·关系营销(RelationshipMarketing)·合作营销(TheCoMarketingSolution)·伙伴营销(PartnershipMarketing)·一对一营销(One-to-OneMarketing)·差异化营销(DifferenceMarketing)·大市场营销(BigMarketing)officiallyestablishedonJ
3、uly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablish
4、ed·个性化营销(PersonalizationMarketing)·堡垒式营销(FormalizationMarketing)·数据库营销(DatabaseMarketing)·服务分销策略(ServicesDistributionStrategy)·服务促销策略(ServicesSalesPromotionStrategy)·整合营销传播(IntegratedMarketingCommunications,IMC)·水坝式经营(DamOperation)·战略营销联盟(StrategicMarketingUnion)·网络
5、数据库营销(InternetDatabaseMarketing)·“整时营销”与“晚盈利”(ProfitbyTimingMarketingandLagProfitMarketing)管理篇·目标管理(ManagementbyObjectives,MBO),现在这个缩写也常用于代称“管理层收购”(ManagementBuyOut)·标杆瞄准(Benchmarking)·开明管理(OpenManagement)·宽容管理(AllowanceManagement)·危机管理(CrisisManagement)·标杆管理(Benchm
6、arkingManagement)·人格管理(CharacterManagement)·品牌管理(BrandManagement)·变革管理(ChangeManagement)·沟通管理(CommunicationManagement)officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibi
7、ncityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished·走动管理(ManagementbyWalkingAround,MBWA)·价值管理(ValueManagement)·钩稽管理(InnovationandPracticeManagement)·能本管理(CapacityCoreManagem
8、ent)·绩效管理(ManagingForPerformance)·赋权管理(DelegationManagement)·灵捷管理(CelerityManagement)·物流管理(LogisticsManagement/PhysicalDistribution)(Physi