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1、COCO香奈儿GabrielleChanel(1883-1971)FounderIn1910,CocohasopenedinParisamillineryshop(millineryshop)In1914,Cocoopenedtwoboutiques,influencedtheprofoundfashionbrandChanelcameintobirth.Chaneldied,1983bythedesigngeniusCarleLagerfeld(KARLLAGERFELD)succession.Ch
2、anel’shistoryDesignconcept:elegant,simple,exquisite设计理念：高雅、简约、精美Thebrandline(品牌路线)1913openedamillineryandfashionapparelproduction;1921todevelopallkindsofperfume:suchasthe1921No.5No.22perfumeandperfume,in19241970No.19cuirderussieperfume,perfume,in1974198
3、4cococristalleperfume,perfume,Colognein19961990egoiste,allureperfume;inadditiontovarioustypesofjewelry,cosmetics,leathergoods,watches,jewelry,sunglassesandshoesofallkindsofaccessories.Thevalueofgoodsandvalue:$5.6billionBrandsales:$3.3billionDesigner1913
4、-1971GabrielleChanel（加布里埃·香奈儿）1978-1983PhilippeGuibourge1978-1983JeanCazaubon1978-1983YvonneDudel1983-至今KarlLargerfeld（卡尔·拉格斐尔德）2011ChanelclothingEnter20age,missChaneldesignmanyinnovativestyle,suchasknittedseamanskirt,blackminiskirt,bottlecollarvest.Als
5、o,CocoChanelgainedinspirationfrommens,ladiesmanforaddedmoreflavor,achangeinwomen'stoobeautifulornatestyle.PerfumeChanelNo.5（香奈儿5号香水）In1924,ChanelmadeanagreementwiththeWertheimerbrothers,PierreandPaul,directorsoftheeminentperfumehouseBourgeoissince1917,c
6、reatingacorporateentity,"ParfumsChanel."1924年，香奈儿与兄弟的韦特海默，皮埃尔和保罗，自1917年著名的香水房子资产阶级董事协议，建立一个企业实体“香奈儿香水。”PerfumeNO.5--Glass'sjasmineandrosethroughtheacetaldehyde,richchanges,becomethemostattractivefemaleincarnation,refinedinterpretationoftheclassictheeter
7、nalfeminine,showtheoneandonlyfemaleflavor.BuleDeChanelBlueEauDeToilette（蔚蓝男士淡香水）Camellia--Chanelperfumesymbol(象征)ChanelQuiltedbag(菱格纹包)1955February,thefirstclassicquiltedbagwasborn.1955年2月，第一只经典菱格纹包诞生。OthersCreativeinheritanceofdoublecolorclassic（创意传承双色
8、经典）Thecompanyhashadmanyhigh-profilecelebritiesasspokesmodels,VanessaParadis(spokesmodelforCocoPerfume),KeiraKnightley(currentspokesmodelforCocoMademoiselle),andmostfamouslyMADEMOISELLE手袋系列BlakeLivelyChanlrespresentssstyle,atimele
