FS & WBR & KIBO-零售店的未来报告（英文版）

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1、TITLEIN-STORETESTINGANDDEFININGTHEFUTUREOFOMNICHANNELRETAILTECHNOLOGIESTHATARECHANGINGHOWWETHINKOFBRICK&MORTARTABLEOFCONTENTS1ExecutiveSummary2KeyFindings3ResearchFindings3Howretailerscapturecustomerdataandbringpersonalizationtothein-storeexperience.6Thequestforperfectomnichannelcontinues8In

2、ventoryandcustomervisibility-thekeystoseamlessretailexperiences10KeyRecommendations11Appendices11AppendixA:WhoRespondedtotheSurvey11AppendixB:Methodology11AppendixC:RelatedResearch12ResearchPartners12FutureStores12Kibo12WBRDigitalEXECUTIVESUMMARY1EXECUTIVESUMMARYInQ22017,KiboandtheFutureStor

3、esconferencepartneredtoresearchhowin-storetestingofnewtechnologiesandstrategiesaremakingtheirmarkonthefutureofbrick&mortar,deliveringadigitalsurveyto115retailexecutiveswithintheFutureStoreseventdatabase.Theroleofthephysicalstoreisevolving,withanewemphasisonconnectingtoanomnichannelbrandexper

4、ience,andprovidingconveniencetocustomerswhocanselecttheoptiontobuyonlineandpickupin-store,orreturnadigitalpurchase,turningabrick&mortarlocationintoashowroom,storefront,andafulfillmenthuballinone.Thetechnologythatismostnoticeablychanginghowthestoreisconnectedtoanomnichannelstrategytodayismobi

5、le,frompoint-of-saledevelopmentsthatcanbetterintegratewithmastercustomerdataandordermanagementprograms,todevicesinthehandsofsalesassociates,butthat’snottosayitistheonlythingmakingwaves.Cutting-edgetechforthestoreincludesinteractivedisplaysthatfacilitatesalesandcustomerengagement,Bluetoothbe

6、aconsthatprovideotheravenuesforengagementwiththecustomerbytyingtheirmobilepresencetotheirphysicalpresencewithinastore,tonearfieldcommunicationsthatcanenablecontactlesspaymentsystems,evenfurtherstreamliningthein-storeexperienceandsurprisinganddelightingcustomers.Astechnologycreatesmorechoicea

7、ndengagementopportunitiesthecustomerdatathattheycancontributealsoincreases.Savvyretailersaretestingnewprogramsandstrategieswithaneyetocoordinatingtheircustomerdataandtheirinventoriesinthepursuitofstrongerpersonalizationandmorediverseandaccuratefulf