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1、Whatistheurgentmanagementofmankind（甚么是人类的燃眉之急管理）Inthelongrun,goodcompaniesmustnotonlyhaveasinglepointadvantage,buthaveanadvantageoverthewholesystem.Forexample,onlyfromtheproductpointofview,Wahahadoesnothavemuchadvantagethancompetingproducts,butfromtheenti
2、remanagementsystem,itsadvantageisveryobvious,forexample,hasacompleteproductline,thedepthdistributionandmarketingstrategies,andimprovetheincentivesystem......theseadvantagestoformaresultantforceofanyopponentdarenotunderestimated.ForChineseenterprises,howto
3、buildapowerfulmarketingsystemthroughmanagement?Therearetwointhebacktothefutureofhumanwave:oneisChineseandforeignsagesforthousandsofyearsintheworldofdelusion,illusioninancientcivilizationbasicallygraduallyappeared,theglobalvillagebecomeshealthygreen,harmon
4、ybeautifulhometownofone;theotherisasuperinventionforceQinmucuriositywithoutcontroldesireandgreedtocausehumanselfextinguished,agile.Thelimitationsofglobalexperiencemarketingisa1998AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmorep
5、roposed.Theirdefinitionofexperientialmarketingis:"fromtheconsumer'ssenses,emotions,thinking,action,andrelatedfiveaspectsofredefined,designmarketingideas."."Theybelievethatconsumerspendingisbothrationalandemotional,consumersbeforeconsumption,consumptionand
6、consumptionexperience,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.Whyisexperientialmarketingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.,theprogres
7、sofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththeprogressofmaterialcivilization,people'slivingstandardsandconsumerdemandarealsoescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsoci
8、ety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritual.Experiencecanbesaidtorepresenttheecon
