《我是好员工》项目书 225

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1、全国大型网络职场选秀节目项目书中国网媒(www.kanxinwen.cn)目录一、项目概要·····················································3二、项目介绍·····················································41、节目名称···················································42、节目类型···················································43、播出周期···················

2、································44、节目定位···················································45、项目策划目的···············································46、节目形式···················································47、评委嘉宾···················································5三、项目推广·······························

3、······················61、节目播放平台···············································62、节目宣传平台···············································63、节目前期宣传···············································64、节目后续活动···············································7四、项目设置···············································

4、······81、节目环节设置···············································82、节目评分规则···············································83、节目奖项设置···············································84、节目报名资格···············································95、报名方式及赛事咨询·········································96、组委会构成·········

5、·······································10五、项目费用预算················································111、奖金预算··················································112、宣传推广预算··············································11附件一：推广网站列表············································122一、项目概要创业选秀节目的发展，为社会涌现了一大批创业型人才

6、，但同时也为当今的年轻人带来了一定的影响，新一代的员工普遍变得浮躁、迷茫，盲目的创业让他们更加难以实现自己的人生理想，缺失了对自我的认识以及自我价值的展现。如果说《赢在中国》《非你莫属》等创业选秀节目的火爆是因为给观众和选手提供了创业平台和机会，那《我是好员工》给选手以及选手所在企业提供的是全方位的宣传的机会。为了结合媒体扩大宣传正确的思想，利用网络媒体的优势改变年轻员工一些普遍的“怕吃苦、挣钱少、一定要当老板”等错误观念，推广和正确树立新的价值观和人生观，打造《我是好员工》这一大型职场选秀型节目成了我们当前第一决定。《我是好员工》作为一档大型职场选秀节目，可以说它绝不仅仅是一个节目，也不仅仅

7、是一场活动，它以“展示自我能力、弘扬企业文化”为主题，从这个时代人们内心深处的需要出发，它将联手中国最具创造力的企业、调动全方位的推广手段，为各个企业的好员工打造一个展示才华、真正实现人生价值的舞台，同时改变当今年轻一代员工浮躁、怕吃苦、嫌挣钱不多、盲目等错误思想和观点。这是一场挖掘新时代职场精英的比赛！一场为企业多角度的立体宣传和广泛推广的比赛！一部令中国职场精英文化重新成为社会热点主旋律的互动