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ID:13183509
大小:1.57 MB
页数:12页
时间:2018-07-21
《《我是好员工》项目书 225》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、全国大型网络职场选秀节目项目书中国网媒(www.kanxinwen.cn)目录一、项目概要·····················································3二、项目介绍·····················································41、节目名称···················································42、节目类型···················································43、播出周期······
2、·············································44、节目定位···················································45、项目策划目的···············································46、节目形式···················································47、评委嘉宾···················································5三、项目推广·····
3、················································61、节目播放平台···············································62、节目宣传平台···············································63、节目前期宣传···············································64、节目后续活动···············································7四、项目设置········
4、·············································81、节目环节设置···············································82、节目评分规则···············································83、节目奖项设置···············································84、节目报名资格···············································95、报名方式及赛事咨询······
5、···································96、组委会构成················································10五、项目费用预算················································111、奖金预算··················································112、宣传推广预算··············································11附件一:推广网站列表············
6、································122一、项目概要创业选秀节目的发展,为社会涌现了一大批创业型人才,但同时也为当今的年轻人带来了一定的影响,新一代的员工普遍变得浮躁、迷茫,盲目的创业让他们更加难以实现自己的人生理想,缺失了对自我的认识以及自我价值的展现。如果说《赢在中国》《非你莫属》等创业选秀节目的火爆是因为给观众和选手提供了创业平台和机会,那《我是好员工》给选手以及选手所在企业提供的是全方位的宣传的机会。为了结合媒体扩大宣传正确的思想,利用网络媒体的优势改变年轻员工一些普遍的“怕吃苦、挣钱少、一定要当老板”等错误观念,推广和正确树立新
7、的价值观和人生观,打造《我是好员工》这一大型职场选秀型节目成了我们当前第一决定。《我是好员工》作为一档大型职场选秀节目,可以说它绝不仅仅是一个节目,也不仅仅是一场活动,它以“展示自我能力、弘扬企业文化”为主题,从这个时代人们内心深处的需要出发,它将联手中国最具创造力的企业、调动全方位的推广手段,为各个企业的好员工打造一个展示才华、真正实现人生价值的舞台,同时改变当今年轻一代员工浮躁、怕吃苦、嫌挣钱不多、盲目等错误思想和观点。这是一场挖掘新时代职场精英的比赛!一场为企业多角度的立体宣传和广泛推广的比赛!一部令中国职场精英文化重新成为社会热点主旋律的互动
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