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1、ShippingStrategies–Whatisnew?Theshippingmarketsoverthelast4-5yearshavebeenunparalleled–althoughalotofuncertainlynowMuchmorenewcapitalhascometoshipping–fromnewsources–althoughfinancingishardernowTheworldeconomyisinturmoil,evenrecessionary–althoughmostship
2、pingsegmentsarestillstrong!Morenewtalentstotheindustry–althoughexperienceandjudgmentarestillkey!Entrepreneurialism,professionalism1Newinnovationsintheindustry:Weseenewshiptypes -UltralargecontainershipsLargeLNGTheFreightDerivativesmarketsFFAsStocksDevelo
3、pmentsontheTerminalssideShipbuildinginnovations!2PL-StrategicIssuesinShippingCompanies-CFIEHereiswhatisnewSpecialization,DecompositionBetterunderstandingoftherisksnowForecast,understandeachfactor!Cost-of-capitalmustbethelowestpossibletobecompetitiveScale
4、advantages!FundamentalsofseabornetradehasshiftedContainerizationWorldmanufacturinginChinaWorldtradestrong-everywhere!3PL-StrategicIssuesinShippingCompanies-CFIEAddedrecognitionoftheimportanceofstrongbusinessfocusUnbundlingoftraditionalintegratedshippingc
5、ompaniesManagerialcognitivelimits,re.complexityLowerinteractioncosts4PL-StrategicIssuesinShippingCompanies-CFIEFourarchetypesof“specialistfirms”Source:AdaptedfromHagelIII,J.andSinger,M.,“UnbundlingtheCorporation,”HarvardBusinessReview,March–April,1999,p.
6、135.Infrastructure“OwningSteel”CustomerRelations“UsingSteel”Operations“OperatingSteel”ProductInnovation“InnovatingaroundSteel”EconomicsScaleScopeCostsSpeedCultureCostsCustomerTeam–we,we,weEmployees–(individuals–me,me,meCompetitionScaleScopeProfessionalis
7、mTalentArchetypesof Specialist FirmsStrategic Focus5PL-StrategicIssuesinShippingCompanies-CFIEThespecialistmovementwithintheshippingindustryInfrastructure“OwningSteel”CustomerRelations“UsingSteel”Operations“OperatingSteel”ProductInnovation“Innovatingarou
8、ndSteel”CommodityShippingBulkownersTankerownersContainershipowners,e.g._SeaspanSuisseAtlantiqueDanaosFreighttrackingFFAs;sharetrading;charteringLiners,e.g.:MaerskContainerLinersLow-costcrewing-basedoperators:V-ShipsThomeWa
