ekspancouk网站改版方案

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1、Ekspan.co.uk网站改版方案编写:曾志业方案审核：汤旭文2007-10-25目录第一章前言·····················································3第二章设计思路·················································42．1设计宗旨···········································42．2设计理念···········································42．3EKSpa

2、n网站改版设计思路····························4第三章技术运用·················································53．1多媒体技术·········································53．2网站架构···········································5第四章栏目设计·················································54．1网站栏目结构图·······

3、······························54．2栏目功能详细介绍···································6第五章设计流程·················································65．1客户提供资料·······································65．2提案···············································65．2策划、设计、制作······················

4、·············65．2网站测试,客户上网浏览,验收··························65．2网站后期维护工作···································7第六章开发工具·················································7第七章报价与维护···············································77．1网站总体改版服务内容与报价·························77．2功能细分报价·

5、······································87．3维护与后续服务·····································9一、前言网站有许多功能，企业最关心的是建设网站能给企业带来哪些好处、确切地说，网站应有哪些作用？一、有利于树立企业形象，提高企业的知名度作为第四媒体的互联网，其特点就是可以跨越时空，正常情况下，网站无时无刻不在工作；通过企业的网站，用户可以跨越时空了解企业，利用多媒体技术，企业可以向用户展示产品、技术、经营理念、企业文化、企业形象，树立现代企业形象，增值企业无形资

6、产。二、有利于拓展营销渠道，扩大市场，提高营销效率企业通过网站可以开展电子营销。首先，电子营销作为传统营销的补充；其次，电子营销可以拓展新的空间，增加销售渠道，接触更大的消费群体，获得更多的新顾客，扩大市场；再次，电子营销可以减少环节，减少人员，节约费用，降低成本，有利于提高营销效率。三、有利于了解顾客的意见，掌握顾客的需求在不干扰顾客正常工作和生活的条件下，企业通过网站上的调查表、留言薄、定制服务以及E-MAIL可以倾听顾客的意见，了解顾客的心声，加强企业与顾客间的联系建立良好的顾客关系。四、有利于改善服务，提高企业服务质量利用网站

7、，通过电子沟通方式，企业开展的在线服务是传统的沟通方式（如，邮件、电话、传真等）所无比拟的，在线服务能够更加及时准确地掌握用户的需求，通过网站的交互式服务使得被动提供和主动获得统一起来，从而实现售前、售中、售后的全过程和全方位的服务。五、有利于改变企业的业务流程，提高企业管理水平当企业逐渐基于网站开展业务时，企业的业务流程、组织机构、人员构成、人员素质也将随之改变，企业将优化业务流程、精简机构、提高人员素质，从而，提高企业管理水平，增强企业的竞争力。一、设计思路1、服务宗旨:多年的互联网服务经验，更深层次地理解INTERNET网站建设

8、和电子商务的应用。资深电子商务策划人员能够针对您的需求提出最适合的，专业合理的解决方案。为您最大限度的节约成本，提高运作效率。成熟的网站程序开发队伍，优秀的网页设计师，让艺术与技术完美统一。科学的项目管理，保障我们为客户