隆昌旅游文化推广策划书(定稿)

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1、隆昌县旅游文化推广策划书报告人：四川商务职业学院经贸系11级市场营销2班兰贞娟报告期：2014年3月10日ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperforminth

2、eadmissionprocedure,topreventthePartymember目录一、目的...................................................................3二、城市背景介绍...........................................................3三、城市定位............................................................

3、...4四、城市旅游文化现状分析...................................................4（一）经济分析.............................................................4（二）旅游资源现状分析.....................................................4（三）城市地理与交通分析.....................................

4、..............5（四）旅游文化与现状分析...................................................6（五）SWOT分析.............................................................7五、隆昌县主要旅游资源保护管理与开发对策....................................8六、城市旅游文化推广策略................................

5、....................9（一）宣传推广策略..........................................................9（二）广告策略..............................................................10（三）公关策略..............................................................10（四）整改策略.............

6、.................................................11七、活动实施方案............................................................11（一）评选委员会.............................................................11（二）活动实施计划..................................................

7、.........12八、效果评估.................................................................13九、附录.....................................................................14参考文献.....................................................................14ofwork,relationsh

8、ips,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymember前言隆昌旅游资源丰富，古牌坊、古城堡、