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时间:2018-09-16
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1、销售人员如何给客户写价格让步回信20January2004Kee&Co.,Ltd34RegentStreetLondon,UKDearSirs:Thankyouforyourletterof20January2004.WearedisappointedtohearthatourpriceforFlamecigarettelightersistoohighforyoutoworkon.YoumentionthatJapanesegoodsarebeingofferedtoyouatapriceapproximately10%lowerthanthatquotedby
2、us.Weacceptwhatyousay,butweareoftheopinionthatthequalityoftheothermakesdoesnotmeasureuptothatofourproducts.Althoughwearekeentodobusinesswithyou,weregretthatwecannotacceptyourcounterofferorevenmeetyouhalfway.Thebestwecandoistoreduceourpreviousquotationby2%.Wetrustthatthiswillmeetwithyo
3、urapproval.Welookforwardtohearingfromyou.Yoursfaithfully,TonySmithChiefSeller客户抱怨价格过高 你如何回信解释客户抱怨信原文(节选其中一句话)Thepricesareveryhighforus.Forustohavetheoptiontosellyourproductsherein(country),weneedanadditional30%discount.[参考回复函]Dearxxx,Iamgladtohearfromyou,andmuchconcernedaboutyourrequi
4、rementintheletter.Regardingourlastquotation,youconsiderthepricetobehighforyou.Idothinkitisthecommonissuewefacecurrently.Asyouknow,thepriceofrawmaterialgoesupbeyondourpredict.Weareproceedingtoimprovecrafttolowerthecosteffectively.Themarketgoesbigfortheseproductsdaybyday.Mostclientshave
5、urgedustocompletetheirordersinspiteofhighprice.Theyallagreethattheseproductsareofmostpotentialhighprofitsinthenearfuture.Providedweoffer30%discounttoyou,couldyouliketodoubleyourvolume?Ifnot,Iwouldliketokickoff10%pricetostartaninitialfriendlycooperationbetweenus.Yourfurthercommentishig
6、hlyappreciated.Yourstruly,William对客户关于鞋类产品询价的回复信函DearSirs:Wewelcomeyourenquiryof20thMayandthankyouforyourinterestinourproducts.Acopyofourillustratedcatalogueisbeingsenttoyoutoday,withsamplesofourproducts.Mr.Lee,ouroverseasdirector,willbeinLondonearlynextmonthandwillbegladtocallonyou.H
7、ewillhavewithhimawiderangeofourmanufactures,andwhenyouseethemwethinkyouwillagreethatthequalityofthematerialsused,andthehighstandardofcraftsmanshipwillappealtothemostselectivebuyers.Wemanufactureawiderangeofhand-madeleathershoesinwhichwethinkyoumaybeinterested.Theyarefullyillustratedin
8、theca
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