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1、南昌工程学院《销售管理》大作业工商管理学院系08市场营销本科专业作业题目宁夏红南昌市场开拓营销运作方案学生姓名高阳2008100325强乐2008100326刘艳2008100331国宾2008100348李振东2008100349柳斌2008100351汤小明2008100382班级08市场营销本科（01）班指导教师刘文辉完成日期2011年6月15日officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMet
2、robuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished宁夏红南昌市场开拓营销运作方案NingxiaRedNanchangMarkettodevelopMarketingOperationPlan课程设计16页表格8个图表1幅officiallyestablishedonJuly1,2013,Yibi
3、ncity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished目录摘要……………………………………………………………………………………………….Ⅰ
4、ABSTRACT……………………………………………………………..Ⅱ第一章市场分析………………………………………………………………………………..11企业的目标和任务…………………………………………………………………………12市场现状和策略……………………………………………………………………………13主要竞争对手及其优劣势…………………………………………………………………14营销外部环境分析…………………………………………………………………………25内部环境分析………………………………………………………………………………3第二章营销策略…………………………………………………………………
5、………………61营销目标……………………………………………………………………………………62目标市场描述………………………………………………………………………………63市场定位……………………………………………………………………………………64营销组合策略………………………………………………………………………………7第三章行动策划案………………………………………………………………………………91活动主题……………………………………………………………………………………92活动时间……………………………………………………………………………………93活动背景……………………………………………
6、………………………………………94具体方案……………………………………………………………………………………95实施细则……………………………………………………………………………………116预算…………………………………………………………………………………………117评估流程……………………………………………………………………………………13第四章方案评估…………………………………………………………………………………151营销经费评估………………………………………………………………………………152营销绩效评估………………………………………………………………………………16结论……………
7、…………………………………………………………………………………..16参考文献…………………………………………………………………………………………..16officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYib
