资源描述：
《为竞争情报从顾客评论中挖掘比较意见（英文）》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、DecisionSupportSystems50(2011)743–754ContentslistsavailableatScienceDirectDecisionSupportSystemsMiningcomparativeopinionsfromcustomerreviewsforCompetitiveIntelligencea,⁎,StephenShaoyiLiaoabaKaiquanXu,JiexunLi,YuxiaSongaDepartmentofInformationSystems,CityUniversityofHo
2、ngKong,Kowloon,HongKongSAR,HongKongbCollegeofInformationScienceandTechnology,DrexelUniversity,Philadelphia,PA19104,USAarticleinfoabstractAvailableonline19August2010CompetitiveIntelligenceisoneofthekeyfactorsforenterpriseriskmanagementanddecisionsupport.However,thefunc
3、tionsofCompetitiveIntelligenceareoftengreatlyrestrictedbythelackofsufficientKeywords:informationsourcesaboutthecompetitors.WiththeemergenceofWeb2.0,thelargenumbersofcustomer-Opinionmininggeneratedproductreviewsoftencontaininformationaboutcompetitorsandhavebecomeanewsou
4、rceofEnterpriseriskmanagementminingCompetitiveIntelligence.Inthisstudy,weproposedanovelgraphicalmodeltoextractandvisualizeCompetitiveIntelligencecomparativerelationsbetweenproductsfromcustomerreviews,withtheinterdependenciesamongrelationstakenintoconsideration,tohelpe
5、nterprisesdiscoverpotentialrisksandfurtherdesignnewproductsandmarketingstrategies.OurexperimentsonacorpusofAmazoncustomerreviewsshowthatourproposedmethodcanextractcomparativerelationsmoreaccuratelythanthebenchmarkmethods.Furthermore,thisstudyopensadoortoanalyzingtheri
6、chconsumer-generateddataforenterpriseriskmanagement.1.IntroductionsufficientandreliableinformationsourcesaboutcompetitorsgreatlyrestrictsthecapabilityofCI.CompetitiveIntelligence(CI)involvestheearlyidentificationofWiththeemergenceofWeb2.0,anincreasingnumberofpotentialri
7、sksandopportunitiesbygatheringandanalyzingcustomersnowhaveopportunitiestodirectlyexpresstheiropinionsinformationabouttheenvironmenttosupportmanagersinmakingandsentimentsregardingproductsthroughvariouschannels,suchasstrategicdecisionsforanenterprise[33].Mostfirmsrealize
8、theonlineshoppingsites,blogs,socialnetworksites,forums,andsoforth.importanceofCIinenterpriseriskmanagementanddecisionsupport
