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1、[转载]BEC高级口语presentation的材料[转载]BEC高级口语presentation的材料口语具体的考试形式就不多说了，相信大家都知道，这里主要说一下presentation部分经常考的内容。由于很多同学的专业并不是和商务有关的，因此积累一定的商务知识和素材就十分必要。首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。以下是我当时准备的一些常用材料。I.PricingStrategy1.theproductitself:thecostofpr
2、oducingplusyourexpectingprofit2.similarproducts,therivalfirms:Whataretheirprices?Whatareyourproduct’scompetitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.3.targetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?Ex:Howtoensuret
3、hatpricelevelsfornewproductsaresetappropriately?○1Thefirstproblemiswhoyourtargetcustomersare.Theirincome,occupation,preference.○2Domarketresearchtomakesurewhetheryourtargetcustomerscanaffordthepricelevel.Therearemainlyfourwaysofdoingmarketresearch:survey,telephoneinterview,observat
4、ionandquestionnaire.○3Testyourproductinasmallregion.Findouthowitsells,getthefeedbacksofthecustomers.Decidewhethertomakeanyadjustment.II.ProductPackageEx:Theimportanceofpackagingproductsappropriately○1Traditionally,thepurposeofpackagingaproductistoprotecttheproductortomakeitconvenie
5、ntforcarrying,assomeproductsareliquidorsticky.○2Today,thepackageaddvaluetotheproduct,especiallytotheconsumergoods.Thepackageistheproduct’sfirstimpressiontothecustomer.Theymayjudgethequalityoftheproductbyitspackageanddecidewhethertobuyitornot.Sometimes,agorgeouspackageisasymbolofide
6、ntity,especiallywhentheproductservesasagiftorpresent.○3Youhavetopackagingyourproductsappropriatelysothatyourproductscanstandoutfromthecrowdandbeboughtbythecustomers.III.DiversificationEx:Theimportanceofproductdiversificationtothesuccessofabusiness.这时你可能对productdiversification并不是很熟悉
7、，可以举一些案例，比如,thecaseofcoca-cola:despiteofitsregularcola,itproducedietcolaforpeoplewhogetdiabetesoradiposityproblems.然后借以说明productdiversification的作用。○1Meettheneedsofdifferentcustomers.○2Increasethecompany’smarketshares/marketpenetration.○3Marketingsegmentation:thedivisionofpotentialb
8、uyersaccordingtoage,sex,li
