欧洲广告市场调查报告

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1、欧洲广告市场调查报告@IABEU_Interact#Interact2014IAB?Europe?Adex?Benchmark?2013??Daniel?Knapp?Director?Adver=sing?Research?IHS?@IABEU_Interact#Interact2014ABOUT?THE?STUDY?@IABEU_Interact#Interact2014A?meta-??‐analysis?of?online?ad?spend?in?Europe?RATECARD?Campaigns?x?Ratecard??GROSS?Rev

2、enue?Billed?NET?Revenue?Billed??No?Agency?commissions?@IABEU_Interact#Interact2014Submissions?from?26?European?countries?????Austria?????Belgium?????Bulgaria?????Czech?Republic?????Croa=a?????Denmark?????Finland?????France?????Germany?????Greece?????Hungary?????Ireland?????It

3、aly?????Netherlands?????Norway?????Poland?????Russia?????Romania?????Serbia?????Slovakia?????Slovenia?????Spain?????Sweden?????Switzerland?????Turkey?????UK?@IABEU_Interact#Interact2014Added?format?granularity?&?context?@IABEU_Interact#Interact2014BIG?PICTURE?&?CONTEX

4、T?@IABEU_Interact#Interact2014The?value?of?online?adver=sing?in?2013?27.3bn?@IABEU_Interact#Interact2014Eurozone?economy?is?coming?out?of?a?double-??‐dip?recession?-??‐8?-??‐6?-??‐4?-??‐2?0?2?4?6?2004?Q1?2004?Q2?2004?Q3?2004?Q4?2009><>5?Q1?200<>5?Q2?200<>5?Q3?200<>5?Q4?2006?

5、Q1?2006?Q2?2006?Q3?2006?Q4?2007?Q1?2007?Q2?2007?Q3??2007?Q4?2008?Q1?2008?Q2?2008?Q3?2008?Q4?2009?Q1?2009?Q2?2009?Q3?2009?Q4?2010?Q1?2010?Q2?2010?Q3?2010?Q4?2011?Q1?2011?Q2?2011?Q3?2011?Q4?2012?Q1?2012?Q2?2012?Q3?2012?Q4?2013?Q1?2013?Q2?2013?Q3?2013?Q4?2014?Q1?GDP?Growth?in?Eu

6、rope?(%)?Eurozone?GDP?Growth??France?GDP?Growth??Italy?GDP?Growth?Germany?GDP?Growth??@IABEU_Interact#Interact2014Double-??‐digit?growth?in?online?adver=sing?in?2013??24.4??27.3?0?<>5?10?1<>5?20?2<>5?30?3<>5?2012?2013?Total?online?adver8sing?(bn)?11.9%?like-??‐for-??‐like?

7、@IABEU_Interact#Interact2014A?historical?perspec=ve??6.6??9.2??14.<>5??1<>5.8??18.8??21.9??24.4??27.3?0?<>5?10?1<>5?20?2<>5?30?3<>5?2006?2007?2008?2009?2010?2011?2012?2013?Total?online?adver8sing?spend?(bn)*?*?Source:?IAB?Europe?for?2011-??‐2013;?2006-??‐2011?retropo

8、lated?based?on?IHS?growth?rates?@IABEU_Interact#Interact2014In?a?vol